{"id":826,"date":"2025-11-17T15:00:00","date_gmt":"2025-11-17T07:00:00","guid":{"rendered":"https:\/\/ads.pchome.tw\/university\/?p=826"},"modified":"2025-11-17T16:30:54","modified_gmt":"2025-11-17T08:30:54","slug":"pchome-ads-%e5%bb%a3%e5%91%8a%e5%be%8c%e5%8f%b0%e6%8c%87%e6%a8%99%e5%af%a6%e6%88%b0%e6%95%99%e5%ad%b8%e6%87%b6%e4%ba%ba%e5%8c%85","status":"publish","type":"post","link":"https:\/\/ads.pchome.tw\/university\/pchome-rmn-%e8%b3%87%e8%a8%8a%e5%88%86%e4%ba%ab\/%e5%bb%a3%e5%91%8a%e5%bf%83%e6%b3%95\/pchome-ads-%e5%bb%a3%e5%91%8a%e5%be%8c%e5%8f%b0%e6%8c%87%e6%a8%99%e5%af%a6%e6%88%b0%e6%95%99%e5%ad%b8%e6%87%b6%e4%ba%ba%e5%8c%85\/","title":{"rendered":"PChome Ads \u5ee3\u544a\u5f8c\u53f0\u6307\u6a19\u5be6\u6230\u6559\u5b78\u61f6\u4eba\u5305"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u672c\u6559\u5b78\u6587\u7ae0\u65e8\u5728\u5354\u52a9 PChome \u5ee0\u5546\u4e86\u89e3 PChome Ads \u5ee3\u544a\u5f8c\u53f0\u6210\u6548\u5206\u6790\u6307\u6a19\u7684\u7a2e\u985e\u3001\u8a08\u7b97\u65b9\u5f0f\uff0c\u4ee5\u53ca\u5982\u4f55\u904b\u7528\u9019\u4e9b\u6307\u6a19\u9032\u884c\u5ee3\u544a\u512a\u5316\u8207\u5be6\u6230\u61c9\u7528\uff0c\u4ee5\u9054\u6210\u884c\u92b7\u76ee\u6a19\u3002<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u76ee\u9304<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#PChome-Ads-\u5ee3\u544a\u95dc\u9375\u6307\u6a19\u7684\u7a2e\u985e\u8207\u8aaa\u660e\">PChome Ads \u5ee3\u544a\u95dc\u9375\u6307\u6a19\u7684\u7a2e\u985e\u8207\u8aaa\u660e<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/PChome-Ads-\u8a02\u55ae\u6b78\u56e0\u6a5f\u5236\uff1a\u76f4\u63a5\u8207\u9593\u63a5\u6307\u6a19\">PChome Ads \u8a02\u55ae\u6b78\u56e0\u6a5f\u5236\uff1a\u76f4\u63a5\u8207\u9593\u63a5\u6307\u6a19<\/a><\/li>\n\n\n\n<li><a href=\"#PChome-Ads-\u5ee3\u544a\u6307\u6a19\u5be6\u6230\u61c9\u7528\u8207\u512a\u5316\">PChome Ads \u5ee3\u544a\u6307\u6a19\u5be6\u6230\u61c9\u7528\u8207\u512a\u5316<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"PChome-Ads-\u5ee3\u544a\u95dc\u9375\u6307\u6a19\u7684\u7a2e\u985e\u8207\u8aaa\u660e\">PChome Ads \u5ee3\u544a\u95dc\u9375\u6307\u6a19\u7684\u7a2e\u985e\u8207\u8aaa\u660e<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PChome Ads \u5c07\u5ee3\u544a\u6210\u6548\u6307\u6a19\u5206\u70ba\u56db\u5927\u7dad\u5ea6\uff0c\u7528\u4ee5\u8861\u91cf\u4e0d\u540c\u968e\u6bb5\u7684\u884c\u92b7\u76ee\u6a19\uff1a<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\u7dad\u5ea6<\/td><td>\u8861\u91cf\u76ee\u7684<\/td><td>\u95dc\u9375\u6307\u6a19\u8209\u4f8b<\/td><\/tr><tr><td><strong>\u66dd\u5149 (Exposure)<\/strong><\/td><td>\u8861\u91cf\u7279\u5b9a\u6642\u9593\u5167\u5ee3\u544a\u7684\u66dd\u5149\u6210\u6548\uff0c\u4e26\u8a55\u4f30\u5ee3\u544a\u7d20\u6750\u662f\u5426\u6709\u6548\u50b3\u9054\u5546\u54c1\u8cc7\u8a0a\u3002<\/td><td>\u5ee3\u544a\u5343\u6b21\u66dd\u5149\u6210\u672c (CPM)\u3002<\/td><\/tr><tr><td><strong>\u5c0e\u6d41 (Traffic Generation)<\/strong><\/td><td>\u8861\u91cf\u95dc\u9375\u5b57\u8a2d\u5b9a\u662f\u5426\u7cbe\u6e96\uff0c\u4ee5\u53ca\u63a8\u5ee3\u7684\u5546\u54c1\u662f\u5426\u5438\u5f15\u4f7f\u7528\u8005\u9ede\u64ca\u3002<\/td><td>\u5ee3\u544a\u6bcf\u6b21\u9ede\u64ca\u6210\u672c (CPC)\u3002<\/td><\/tr><tr><td><strong>\u5c0e\u8cfc (Conversion\/Sales)<\/strong><\/td><td>\u8861\u91cf\u672c\u6b21\u5ee3\u544a\u7684\u6295\u8cc7\u5831\u916c\u7387\uff0c\u5224\u65b7\u5ee3\u544a\u82b1\u8cbb\u662f\u5426\u5e36\u4f86\u7b49\u6548\u696d\u7e3e\u53ca\u8a02\u55ae\u3002<\/td><td>\u7522\u51fa\u6bd4 (ROAS)\u3001\u6210\u4ea4\u7387\u3002<\/td><\/tr><tr><td><strong>\u8fd4\u5834 (Return)<\/strong><\/td><td>\u6b64\u7dad\u5ea6\u5217\u65bc\u4f86\u6e90\u4e2d\uff0c\u901a\u5e38\u8207\u518d\u884c\u92b7\u6216\u91cd\u8907\u8cfc\u8cb7\u76f8\u95dc\u3002<\/td><td>\u7522\u51fa\u6bd4 (ROAS)\u3001\u6210\u4ea4\u7387\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">PChome Ads \u95dc\u9375\u6307\u6a19\u8a08\u7b97\u8207\u8861\u91cf\u76ee\u7684<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\u6307\u6a19\u540d\u7a31<\/td><td>\u7e2e\u5beb<\/td><td>\u8a08\u7b97\u516c\u5f0f<\/td><td>\u8861\u91cf\u76ee\u7684<\/td><\/tr><tr><td>\u5ee3\u544a\u5343\u6b21\u66dd\u5149\u6210\u672c<\/td><td><strong>CPM<\/strong><\/td><td>\u5ee3\u544a\u82b1\u8cbb \/ \u66dd\u5149\u6b21\u6578 x 1000<\/td><td>\u8861\u91cf\u7279\u5b9a\u6642\u9593\u5ee3\u544a\u66dd\u5149\u6210\u6548\u3002<\/td><\/tr><tr><td>\u5ee3\u544a\u6bcf\u6b21\u9ede\u64ca\u6210\u672c<\/td><td><strong>CPC<\/strong><\/td><td>\u5ee3\u544a\u82b1\u8cbb \/ \u9ede\u64ca\u6b21\u6578<\/td><td>\u8861\u91cf\u95dc\u9375\u5b57\u8a2d\u5b9a\u662f\u5426\u7cbe\u6e96\u3002<\/td><\/tr><tr><td>\u7522\u51fa\u6bd4<\/td><td><strong>ROAS<\/strong><\/td><td>\u5ee3\u544a\u5e36\u4f86\u7684\u6536\u5165 \/ \u5ee3\u544a\u82b1\u8cbb<\/td><td>\u6700\u76f4\u89c0\u7684\u8f49\u63db\u6210\u6548\uff0c\u8861\u91cf\u5ee3\u544a\u82b1\u8cbb\u662f\u5426\u5e36\u4f86\u7b49\u6548\u696d\u7e3e\u53ca\u8a02\u55ae\u3002<\/td><\/tr><tr><td>\u6210\u4ea4\u7387<\/td><td><strong>Conversion Rate<\/strong><\/td><td>\u5546\u54c1\u8a02\u8cfc\u7e3d\u6578 \/ \u9ede\u64ca\u6b21\u6578<\/td><td>\u8861\u91cf\u9ede\u64ca\u5ee3\u544a\u5f8c\uff0c\u5546\u54c1\u662f\u5426\u771f\u7684\u7b26\u5408\u4f7f\u7528\u8005\u9700\u6c42\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"bbccdf\" data-has-transparency=\"true\" style=\"--dominant-color: #bbccdf;\" fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"575\" sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/11\/image2-1024x575.webp\" alt=\"PChome Ads \u95dc\u9375\u6307\u6a19\u8a08\u7b97\u8207\u8861\u91cf\u76ee\u7684\" class=\"wp-image-835 has-transparency\" srcset=\"https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/11\/image2-1024x575.webp 1024w, https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/11\/image2-300x169.webp 300w, https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/11\/image2-768x431.webp 768w, https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/11\/image2-1536x863.webp 1536w, https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/11\/image2.webp 1999w\" \/><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"PChome-Ads-\u8a02\u55ae\u6b78\u56e0\u6a5f\u5236\uff1a\u76f4\u63a5\u8207\u9593\u63a5\u6307\u6a19\">PChome Ads \u8a02\u55ae\u6b78\u56e0\u6a5f\u5236\uff1a\u76f4\u63a5\u8207\u9593\u63a5\u6307\u6a19<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u8861\u91cf\u300c\u5c0e\u8cfc\u300d\u6210\u6548\u6642\uff0cPChome Ads \u63d0\u4f9b\u300c\u76f4\u63a5\u300d\u8207\u300c\u9593\u63a5\u300d\u5169\u7a2e\u6b78\u56e0\u6307\u6a19\uff0c\u5e6b\u52a9\u5ee0\u5546\u66f4\u5168\u9762\u5730\u7406\u89e3\u5ee3\u544a\u5e36\u4f86\u7684\u8f49\u63db\u6548\u76ca\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"cde1eb\" data-has-transparency=\"true\" style=\"--dominant-color: #cde1eb;\" decoding=\"async\" width=\"1024\" height=\"274\" sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/11\/image1-1024x274.webp\" alt=\"PChome Ads \u8a02\u55ae\u6b78\u56e0\u6a5f\u5236\uff1a\u76f4\u63a5\u8207\u9593\u63a5\u6307\u6a19\" class=\"wp-image-836 has-transparency\" srcset=\"https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/11\/image1-1024x274.webp 1024w, https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/11\/image1-300x80.webp 300w, https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/11\/image1-768x206.webp 768w, https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/11\/image1-1536x411.webp 1536w, https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/11\/image1.webp 1999w\" \/><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u76f4\u63a5 (Direct) \u6b78\u56e0<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5b9a\u7fa9\uff1a\u4f7f\u7528\u8005\u9ede\u64ca\u5ee3\u544a\u5546\u54c1\u5f8c\uff0c\u5728\u6b78\u56e0\u6642\u9593\u5167\uff0c\u91dd\u5c0d<strong>\u540c\u4e00\u500b\u5ee3\u544a\u5546\u54c1<\/strong>\u6240\u7522\u751f\u7684\u8a02\u55ae\u6578\u3002<\/li>\n\n\n\n<li>\u8209\u4f8b\uff1a\u9ede\u64ca\u300c\u5c0f\u7c73\u624b\u6a5f\u300d\u5ee3\u544a\u5f8c\uff0c\u8cfc\u8cb7\u4e86\u300c\u5c0f\u7c73\u624b\u6a5f\u300d\u3002<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"dce5ee\" data-has-transparency=\"false\" style=\"--dominant-color: #dce5ee;\" decoding=\"async\" width=\"1024\" height=\"350\" sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/11\/image4-1024x350.webp\" alt=\"\u76f4\u63a5 (Direct) \u6b78\u56e0\" class=\"wp-image-837 not-transparent\" srcset=\"https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/11\/image4-1024x350.webp 1024w, https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/11\/image4-300x103.webp 300w, https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/11\/image4-768x263.webp 768w, https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/11\/image4.webp 1152w\" \/><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u9593\u63a5 (Indirect) \u6b78\u56e0<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5b9a\u7fa9\uff1a\u4f7f\u7528\u8005\u9ede\u64ca\u5ee3\u544a\u5546\u54c1\u5f8c\uff0c\u5728\u6b78\u56e0\u6642\u9593\u5167\uff0c\u6700\u5f8c\u4e00\u6b21\u88ab\u9ede\u64ca\u7684\u5ee3\u544a\u5546\u54c1\uff0c\u5176<strong>\u540c\u5ee0\u7de8\u4e14\u540c\u54c1\u724c<\/strong>\u7684\u5546\u54c1\u6240\u7522\u751f\u7684\u8a02\u55ae\u6578\u3002<\/li>\n\n\n\n<li>\u8209\u4f8b\uff1a\u9ede\u64ca\u300c\u5c0f\u7c73\u624b\u6a5f\u300d\u5ee3\u544a\uff0c\u63a5\u8457\u9ede\u64ca\u300c\u5c0f\u7c73\u624b\u9336\u300d\u5ee3\u544a\uff0c\u6700\u5f8c\u8cfc\u8cb7\u4e86\u300c\u5c0f\u7c73\u624b\u9336\u300d\u3002<\/li>\n\n\n\n<li>\u5be6\u6230\u61c9\u7528\uff1a<strong>\u4ea4\u53c9\u5c0d\u7167\u76f4\u63a5\u3001\u9593\u63a5\u6307\u6a19<\/strong>\uff0c\u6709\u52a9\u65bc\u627e\u51fa\u300c\u738b\u724c\u7522\u54c1\u300d\u6216\u300c\u91d1\u724c\u52a9\u653b\u54e1\u300d\uff08\u5e36\u52d5\u54c1\u724c\u5167\u5176\u4ed6\u5546\u54c1\u92b7\u552e\u7684\u5ee3\u544a\u54c1\uff09\u3002<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"d5e0e9\" data-has-transparency=\"false\" style=\"--dominant-color: #d5e0e9;\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"321\" sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/11\/image8-1024x321.webp\" alt=\"\u9593\u63a5 (Indirect) \u6b78\u56e0\" class=\"wp-image-838 not-transparent\" srcset=\"https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/11\/image8-1024x321.webp 1024w, https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/11\/image8-300x94.webp 300w, https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/11\/image8-768x240.webp 768w, https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/11\/image8.webp 1118w\" \/><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"PChome-Ads-\u5ee3\u544a\u6307\u6a19\u5be6\u6230\u61c9\u7528\u8207\u512a\u5316\">PChome Ads \u5ee3\u544a\u6307\u6a19\u5be6\u6230\u61c9\u7528\u8207\u512a\u5316<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5be6\u6230\u61c9\u7528\u61c9\u6839\u64da\u884c\u92b7\u76ee\u6a19\u4f86\u6c7a\u5b9a\u512a\u5316\u65b9\u5411\u8207\u6838\u5fc3\u6307\u6a19\u3002\u512a\u5316\u7b56\u7565\u4e3b\u8981\u570d\u7e5e\u300c\u9078\u54c1\u300d\u3001\u300c\u9078\u5b57\u300d\u548c\u300c\u51fa\u50f9\u300d\u4e09\u500b\u5411\u5ea6\u5c55\u958b\u3002<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u885d\u523a\u696d\u7e3e\u7684\u300c\u9078\u54c1\u3001\u9078\u5b57\u3001\u51fa\u50f9\u300d\u512a\u5316\u65b9\u5411<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\u512a\u5316\u5411\u5ea6<\/td><td>\u5be6\u6230\u61c9\u7528\u8207\u7b56\u7565<\/td><\/tr><tr><td>\u9078\u54c1<\/td><td>\u53c3\u8003\u4e0a\u4e00\u6ce2\u6295\u653e\u5ee3\u544a\u4e2d <strong>ROAS \u8868\u73fe\u6700\u4f73<\/strong>\u7684\u54c1\u9805\u3002\u6216\u53c3\u8003 <strong>30 \u5929\u5167\u7d2f\u7a4d\u5546\u54c1\u8a02\u8cfc\u91d1\u984d\u6700\u9ad8<\/strong>\u7684\u54c1\u9805\u3002<\/td><\/tr><tr><td>\u9078\u5b57<\/td><td>\u9078\u7528\u904e\u5f80\u82b1\u8cbb\u7a69\u5b9a\u4e14 <strong>ROAS \u6210\u6548\u4f73<\/strong>\u7684\u5b57\u8a5e\u3002\u82e5\u8a72\u5b57\u8a5e\u66dd\u5149\u6578\u8f03\u5927\uff0c\u70ba\u907f\u514d\u5f71\u97ff\u5176\u4ed6\u5b57\u8a5e\u66dd\u5149\uff0c\u53ef\u8003\u616e\u7368\u7acb\u6295\u905e\u3002\u61c9<strong>\u6efe\u52d5\u5f0f\u8abf\u6574<\/strong>\uff0c\u5254\u9664\u82b1\u8cbb\u91cf\u5927\u4f46\u672a\u5e36\u4f86\u8f49\u63db\u7684\u95dc\u9375\u5b57\u3002<\/td><\/tr><tr><td>\u51fa\u50f9\u512a\u5316<\/td><td>\u9047\u5230\u5927\u6a94\u671f\uff0c\u5efa\u8b70\u53c3\u8003\u904e\u5f80\u51fa\u50f9\u63d0\u5347 <strong>10%-20%<\/strong>\u3002\u5efa\u8b70\u63a1\u7528\u300c<strong>\u5bc6\u96c6\u6295\u905e<\/strong>\u300d\u6a21\u5f0f\uff0c\u4ee5\u722d\u53d6\u6a94\u671f\u9593\u7684\u6bcf\u500b\u91cd\u8981\u6642\u523b\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u5e38\u898b PChome RMN \u5ee3\u544a\u60c5\u5883\u8207\u89e3\u6c7a\u65b9\u6848<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\u5ee3\u544a\u60c5\u5883<\/td><td>\u6838\u5fc3\u554f\u984c<\/td><td>\u89e3\u6c7a\u65b9\u6cd5<\/td><td>\u6d89\u53ca\u6307\u6a19<\/td><\/tr><tr><td rowspan=\"3\">\u60c5\u5883 1\uff1a\u5ee3\u544a\u9810\u7b97\u4e00\u76f4\u843d\u5f8c (\u82b1\u4e0d\u51fa\u53bb)<\/td><td>\u95dc\u9375\u5b57\u9396\u5b9a\u592a\u5c11\u3002<\/td><td>\u5efa\u8b70\u4e00\u500b\u5ee3\u544a\u6d3b\u52d5<strong>\u88dc\u6eff\u5230 60 \u500b\u95dc\u9375\u5b57<\/strong>\u3002<br>\u5982\u4f55\u589e\u6e1b\u95dc\u9375\u5b57\u8acb\u53c3\u8003 <a href=\"https:\/\/ads.pchome.tw\/university\/pchome-rmn-%e5%bb%a3%e5%91%8a%e8%a8%ad%e5%ae%9a\/%e5%bb%ba%e7%ab%8b-pchome-%e5%bb%a3%e5%91%8a\/%e5%a6%82%e4%bd%95%e6%96%b0%e5%a2%9e-pchome-rmn-%e5%bb%a3%e5%91%8a%e6%b4%bb%e5%8b%95\/#%E8%A8%AD%E5%AE%9A-PChome-RMN-%E9%97%9C%E9%8D%B5%E5%AD%97\">PChome RMN \u5ee3\u544a\u6d3b\u52d5\u5efa\u7acb\u6559\u5b78<\/a><\/td><td>\u66dd\u5149\u6578\u3001\u9ede\u64ca\u6578<\/td><\/tr><tr><td>\u5927\u6a94\u524d\u7a81\u7136\u6295\u4e0d\u51fa\u53bb \u2192 \u5927\u6a94\u524d\u7af6\u50f9\u8b8a\u9ad8\u3002<\/td><td>\u5efa\u8b70\u63d0\u9ad8\u55ae\u6b21\u51fa\u50f9\u5230 <strong>CPC 10-12 \u4ee5\u4e0a<\/strong>\u3002<br>\u5982\u4f55\u8a2d\u5b9a PChome Ads \u5ee3\u544a\u51fa\u50f9\u8acb\u53c3\u8003 <a href=\"https:\/\/ads.pchome.tw\/university\/pchome-rmn-%e5%bb%a3%e5%91%8a%e8%a8%ad%e5%ae%9a\/%e5%bb%ba%e7%ab%8b-pchome-%e5%bb%a3%e5%91%8a\/%e5%a6%82%e4%bd%95%e6%96%b0%e5%a2%9e-pchome-rmn-%e5%bb%a3%e5%91%8a%e6%b4%bb%e5%8b%95\/#%E8%A8%AD%E5%AE%9A-PChome-RMN-%E7%AB%B6%E5%83%B9%E5%9F%BA%E6%9C%AC%E8%B3%87%E8%A8%8A\">PChome RMN \u57fa\u672c\u8cc7\u8a0a\u8a2d\u5b9a<\/a><\/td><td>CPC<\/td><\/tr><tr><td>\u9ad8\u51fa\u50f9\/\u591a\u7522\u54c1\u4ecd\u51fa\u4e0d\u53bb \u2192 \u6295\u905e\u901f\u7387\u9650\u5236\u3002<\/td><td>\u5c07\u5ee3\u544a\u6d3b\u52d5\u6295\u905e\u901f\u7387\u8abf\u6574\u6210\u300c<strong>\u5bc6\u96c6\u6295\u905e<\/strong>\u300d\uff08\u5bc6\u96c6\u6295\u905e\u6c92\u6709\u5c0f\u6642\u9650\u5236\uff0c\u6a19\u6e96\u6295\u905e\u6709\uff09\u3002<br>\u5982\u4f55\u8a2d\u5b9a\u5bc6\u96c6\u6295\u905e\u8acb\u53c3\u8003 <a href=\"https:\/\/ads.pchome.tw\/university\/pchome-rmn-%e5%bb%a3%e5%91%8a%e8%a8%ad%e5%ae%9a\/%e5%bb%ba%e7%ab%8b-pchome-%e5%bb%a3%e5%91%8a\/%e5%a6%82%e4%bd%95%e6%96%b0%e5%a2%9e-pchome-rmn-%e5%bb%a3%e5%91%8a%e6%b4%bb%e5%8b%95\/#%E8%A8%AD%E5%AE%9A-PChome-RMN-%E7%AB%B6%E5%83%B9%E5%9F%BA%E6%9C%AC%E8%B3%87%E8%A8%8A\">PChome RMN \u57fa\u672c\u8cc7\u8a0a\u8a2d\u5b9a<\/a><\/td><td>\u66dd\u5149\u6578<\/td><\/tr><tr><td>\u60c5\u5883 2\uff1a\u5ee3\u544a CTR \u5f88\u5dee (\u6c92\u6709\u4eba\u9ede\u64ca)<\/td><td>\u8cb7\u5230\u4e0d\u76f8\u95dc\u7684\u95dc\u9375\u5b57\uff1b\u5546\u54c1\u5438\u5f15\u529b\u4e0d\u8db3\u3002<\/td><td>\u6aa2\u8996\u4e26\u95dc\u9589 <strong>CTR \u4f4e\u65bc\u5e73\u5747<\/strong>\u6216\u4e0d\u76f8\u95dc\u7684\u95dc\u9375\u5b57\u3002\u65b0\u589e\u6216\u8abf\u6574\u5546\u54c1\u540d\u7a31\/\u7279\u8272\u6a19 (\u5efa\u8b70 10 \u5b57\u5167)\u3002<br>\u5982\u4f55\u589e\u6e1b\u95dc\u9375\u5b57\u8acb\u53c3\u8003 <a href=\"https:\/\/ads.pchome.tw\/university\/pchome-rmn-%e5%bb%a3%e5%91%8a%e8%a8%ad%e5%ae%9a\/%e5%bb%ba%e7%ab%8b-pchome-%e5%bb%a3%e5%91%8a\/%e5%a6%82%e4%bd%95%e6%96%b0%e5%a2%9e-pchome-rmn-%e5%bb%a3%e5%91%8a%e6%b4%bb%e5%8b%95\/#%E8%A8%AD%E5%AE%9A-PChome-RMN-%E9%97%9C%E9%8D%B5%E5%AD%97\">PChome RMN \u5ee3\u544a\u6d3b\u52d5\u5efa\u7acb\u6559\u5b78<\/a><\/td><td>CTR (\u9ede\u64ca\u7387)<\/td><\/tr><tr><td>\u60c5\u5883 3\uff1aROAS \u5f88\u5dee (\u7522\u51fa\u6bd4\u4f4e)<\/td><td>\u95dc\u9375\u5b57\u6216\u5546\u54c1\u8f49\u63db\u7387\u4e0d\u4f73\u3002<\/td><td>\u79fb\u9664 <strong>ROAS \u4e0d\u4f73<\/strong>\u7684\u95dc\u9375\u5b57\u548c\u5546\u54c1\u3002\u5c07\u8868\u73fe\u597d\u7684\u95dc\u9375\u5b57<strong>\u7368\u7acb\u62c9\u51fa<\/strong>\u6210\u4e00\u500b\u5ee3\u544a\u6d3b\u52d5\u3002<br>\u5efa\u7acb\u65b0\u7684 PChome RMN \u5ee3\u544a\u6d3b\u52d5\u8acb\u53c3\u8003 <a href=\"https:\/\/ads.pchome.tw\/university\/pchome-rmn-%E5%BB%A3%E5%91%8A%E8%A8%AD%E5%AE%9A\/%E5%BB%BA%E7%AB%8B-pchome-%E5%BB%A3%E5%91%8A\/%E5%A6%82%E4%BD%95%E6%96%B0%E5%A2%9E-pchome-rmn-%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95\/\">\u3010\u65b0\u624b\u6307\u5357-3\u3011\u5982\u4f55\u65b0\u589e PChome RMN \u95dc\u9375\u5b57\u5ee3\u544a\u6d3b\u52d5\uff1f<\/a><\/td><td>ROAS<\/td><\/tr><tr><td>\u60c5\u5883 4\uff1aROAS \u6f02\u4eae\uff0c\u4f46\u6574\u9ad4\u71df\u6536\u6c92\u6210\u9577 (GMV \u4f4e)<\/td><td>\u95dc\u9375\u5b57\u4f48\u5c40\u592a\u4fdd\u5b88\u3002<\/td><td>\u8abf\u6574<strong>\u95dc\u9375\u5b57\u4f48\u5c40\u7b56\u7565<\/strong>\uff1a\u63a1\u7528 10% \u7af6\u54c1\u5b57\u300120% \u9700\u6c42\u901a\u7528\u5b57\u300170%-80% \u7522\u54c1\u5b57+\u54c1\u724c\u5b57\u7684\u7d44\u5408\u3002<\/td><td>ROAS\u3001GMV (\u6574\u9ad4\u71df\u6536)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"d6e8e9\" data-has-transparency=\"false\" style=\"--dominant-color: #d6e8e9;\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/11\/image6-1024x575.webp\" alt=\"\u60c5\u5883 1\uff1a\u5ee3\u544a\u9810\u7b97\u4e00\u76f4\u843d\u5f8c (\u82b1\u4e0d\u51fa\u53bb)\" class=\"wp-image-840 not-transparent\" srcset=\"https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/11\/image6-1024x575.webp 1024w, https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/11\/image6-300x168.webp 300w, https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/11\/image6-768x431.webp 768w, https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/11\/image6-1536x862.webp 1536w, https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/11\/image6.webp 1999w\" \/><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"d6e8e8\" data-has-transparency=\"true\" style=\"--dominant-color: #d6e8e8;\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/11\/image7-1024x574.webp\" alt=\"\" class=\"wp-image-841 has-transparency\" srcset=\"https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/11\/image7-1024x574.webp 1024w, https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/11\/image7-300x168.webp 300w, https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/11\/image7-768x430.webp 768w, https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/11\/image7-1536x861.webp 1536w, https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/11\/image7.webp 1999w\" \/><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u5546\u54c1\u7279\u8272\u6a19\u8a2d\u5b9a\u53ca\u898f\u5283\u8acb\u53c3\u8003 <a href=\"https:\/\/ads.pchome.tw\/university\/pchome-rmn-%e8%b3%87%e8%a8%8a%e5%88%86%e4%ba%ab\/%e5%bb%a3%e5%91%8a%e5%bf%83%e6%b3%95\/%e6%8a%95%e9%81%9e-pchome-ads-%e6%9c%89%e4%bb%80%e9%ba%bc%e5%a5%bd%e8%99%95%ef%bc%9f%e5%b0%8d-pchome-%e4%b8%ad%e7%9a%84-seo-%e6%9c%89%e5%b9%ab%e5%8a%a9%e5%97%8e%ef%bc%9f\/#%E8%BF%91%E4%B8%80%E6%AD%A5%E5%84%AA%E5%8C%96%E3%80%8C%E7%89%B9%E8%89%B2%E6%A8%99%E3%80%8D%E5%90%8C%E6%AD%A5%E6%8F%90%E5%8D%87-PChome-%E8%BD%89%E6%8F%9B%E8%88%87-SEO\">\u512a\u5316\u300c\u7279\u8272\u6a19\u300d\u540c\u6b65\u63d0\u5347 PChome \u8f49\u63db\u8207 SEO<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"d8ebec\" data-has-transparency=\"false\" style=\"--dominant-color: #d8ebec;\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/11\/image-3-1024x575.webp\" alt=\"\u60c5\u5883 3\uff1aROAS \u5f88\u5dee (\u7522\u51fa\u6bd4\u4f4e)\" class=\"wp-image-830 not-transparent\" srcset=\"https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/11\/image-3-1024x575.webp 1024w, https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/11\/image-3-300x168.webp 300w, https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/11\/image-3-768x431.webp 768w, https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/11\/image-3-1536x862.webp 1536w, https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/11\/image-3.webp 2048w\" \/><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"bddaeb\" data-has-transparency=\"false\" style=\"--dominant-color: #bddaeb;\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/11\/image3-1024x574.webp\" alt=\"\u60c5\u5883 4\uff1aROAS \u6f02\u4eae\uff0c\u4f46\u6574\u9ad4\u71df\u6536\u6c92\u6210\u9577 (GMV \u4f4e)\" class=\"wp-image-842 not-transparent\" srcset=\"https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/11\/image3-1024x574.webp 1024w, https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/11\/image3-300x168.webp 300w, https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/11\/image3-768x431.webp 768w, https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/11\/image3-1536x861.webp 1536w, https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/11\/image3.webp 1999w\" \/><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u95dc\u9375\u5b57\u4f48\u5c40\u7b56\u7565\u7d30\u7bc0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u82e5\u8981\u7a81\u7834\u9ad8 ROAS \u4f46\u71df\u6536\u4f4e (GMV \u4f4e) \u7684\u74f6\u9838\uff0c\u5efa\u8b70\u512a\u5316\u95dc\u9375\u5b57\u4f48\u5c40\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7522\u54c1\u5b57\u8207\u54c1\u724c\u5b57 (70%-80%)\uff1a<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u76ee\u7684\uff1a\u6d88\u8cbb\u8005\u4e00\u641c\u5c0b\u4fbf\u80fd\u627e\u5230\uff0c\u6210\u672c\u8f03\u4f4e\uff0c\u8f49\u63db\u7387\u8f03\u9ad8\uff0c\u5c6c\u65bc\u9632\u5b88\u7b56\u7565\u3002<\/li>\n\n\n\n<li>\u5be6\u4f8b\uff1a400\u5104\u76ca\u751f\u83cc (\u9577\u5c3e\u5b57)\u3001\u76ca\u751f\u83cc (\u7522\u54c1\u63cf\u8ff0\u5b57\u8a5e)\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u9700\u6c42\u901a\u7528\u5b57 (20%)\uff1a<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u76ee\u7684\uff1a\u91dd\u5c0d\u6d88\u8cbb\u8005\u7279\u5b9a\u9700\u6c42\u6216\u66dd\u5149\u5927\u95dc\u9375\u5b57\u3002<\/li>\n\n\n\n<li>\u5be6\u4f8b\uff1a\u6bcd\u89aa\u7bc0\u79ae\u76d2\u3001\u53f0\u7063\u76ca\u751f\u83cc 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