{"id":726,"date":"2025-09-25T17:00:00","date_gmt":"2025-09-25T09:00:00","guid":{"rendered":"https:\/\/ads.pchome.tw\/university\/?p=726"},"modified":"2025-09-25T16:59:37","modified_gmt":"2025-09-25T08:59:37","slug":"rmn-%e6%98%af%e4%bb%80%e9%ba%bc%ef%bc%9f%e9%9b%b6%e5%94%ae%e5%aa%92%e9%ab%94%e8%81%af%e6%92%ad%e7%b6%b2-rmn-%e5%bb%a3%e5%91%8a%e6%88%90%e6%95%88%e5%a5%bd%e5%97%8e%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/ads.pchome.tw\/university\/pchome-rmn-%e8%b3%87%e8%a8%8a%e5%88%86%e4%ba%ab\/%e8%b6%a8%e5%8b%a2%e5%bf%ab%e5%a0%b1\/rmn-%e6%98%af%e4%bb%80%e9%ba%bc%ef%bc%9f%e9%9b%b6%e5%94%ae%e5%aa%92%e9%ab%94%e8%81%af%e6%92%ad%e7%b6%b2-rmn-%e5%bb%a3%e5%91%8a%e6%88%90%e6%95%88%e5%a5%bd%e5%97%8e%ef%bc%9f\/","title":{"rendered":"RMN \u662f\u4ec0\u9ebc\uff1f\u96f6\u552e\u5a92\u9ad4\u806f\u64ad\u7db2 (RMN) \u5ee3\u544a\u6210\u6548\u597d\u55ce\uff1f"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li><a href=\"#\u4ec0\u9ebc\u662f\u96f6\u552e\u5a92\u9ad4\u806f\u64ad\u7db2\">\u4ec0\u9ebc\u662f\u96f6\u552e\u5a92\u9ad4\u806f\u64ad\u7db2\uff08RMN\uff09\uff1f<\/a><\/li>\n\n\n\n<li><a href=\"#\u96f6\u552e\u5a92\u9ad4-RMN-\u6539\u8b8a\u6578\u4f4d\u884c\u92b7\u751f\u614b\">\u96f6\u552e\u5a92\u9ad4\uff08RMN\uff09\u6539\u8b8a\u6578\u4f4d\u884c\u92b7\u751f\u614b\uff1f\u884c\u92b7\u4eba\u4e0d\u53ef\u932f\u904e\u7684\u516d\u5927\u512a\u52e2<\/a><\/li>\n\n\n\n<li><a href=\"#RMN-\u5229\u7528\u96f6\u552e\u5546\u7684\u7b2c\u4e00\u65b9\u6578\u64da\">RMN \u5229\u7528\u96f6\u552e\u5546\u7684\u7b2c\u4e00\u65b9\u6578\u64da\uff0c\u7cbe\u6e96\u638c\u63e1\u76ee\u6a19\u53d7\u773e\u5b9a\u4f4d<\/a><\/li>\n\n\n\n<li><a href=\"#RMN-\u96f6\u552e\u5a92\u9ad4\u5ee3\u544a-\u6709\u54ea\u4e9b\u91cd\u8981\u7684\u91cc\u7a0b\u7891\">RMN\uff08\u96f6\u552e\u5a92\u9ad4\u5ee3\u544a\uff09\u6709\u54ea\u4e9b\u91cd\u8981\u7684\u91cc\u7a0b\u7891\uff1f<\/a><\/li>\n\n\n\n<li><a href=\"#RMN-\u6d6a\u6f6e\u4e2d-\u96f6\u552e\u5546-\u54c1\u724c\u4e3b\u8a72\u505a\u597d\u54ea\u4e9b\u6e96\u5099\">RMN \u6d6a\u6f6e\u4e2d\uff0c\u96f6\u552e\u5546\uff0f\u54c1\u724c\u4e3b\u8a72\u505a\u597d\u54ea\u4e9b\u6e96\u5099\uff1f<\/a><\/li>\n\n\n\n<li><a href=\"#RMN-\u6d6a\u6f6e-\u4f60\u6e96\u5099\u597d\u8fce\u63a5\u4e86\u55ce\">RMN \u6d6a\u6f6e\uff0c\u4f60\u6e96\u5099\u597d\u8fce\u63a5\u4e86\u55ce\uff1f<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u4ec0\u9ebc\u662f\u96f6\u552e\u5a92\u9ad4\u806f\u64ad\u7db2\">\u4ec0\u9ebc\u662f\u96f6\u552e\u5a92\u9ad4\u806f\u64ad\u7db2\uff08RMN\uff09\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u96f6\u552e\u5a92\u9ad4\u806f\u64ad\u7db2\uff08Retail Media Network, RMN\uff09\u53c8\u7a31\u96f6\u552e\u5a92\u9ad4\uff0c\u662f\u4e00\u7a2e\u5275\u65b0\u7684\u6578\u4f4d\u5ee3\u544a\u6a21\u5f0f\uff0c\u8b93\u96f6\u552e\u5546\u4e0d\u50c5\u662f\u92b7\u552e\u5e73\u53f0\uff0c\u4e5f\u6210\u70ba\u4e86\u5ee3\u544a\u7684\u63d0\u4f9b\u8005\u3002\u54c1\u724c\u53ef\u4ee5\u5728\u96f6\u552e\u5546\u7684\u7db2\u7ad9\u6216\u61c9\u7528\u7a0b\u5f0f\u4e0a\u6295\u653e\u5ee3\u544a\uff0c\u5229\u7528\u96f6\u552e\u5546\u64c1\u6709\u7684 \u7b2c\u4e00\u65b9\u6578\u64da\uff08\u5982\u9867\u5ba2\u7684\u8cfc\u7269\u884c\u70ba\u3001\u700f\u89bd\u7d00\u9304\u7b49\uff09\uff0c\u4ee5\u7cbe\u6e96\u7684\u65b9\u5f0f\u63a5\u89f8\u5230\u6d88\u8cbb\u8005\uff0c\u4e26\u4fc3\u4f7f\u8cfc\u8cb7\u884c\u70ba\u3002\u9019\u610f\u5473\u8457\u54c1\u724c\u80fd\u5920\u76f4\u63a5\u9762\u5c0d\u5177\u6709\u8cfc\u8cb7\u610f\u5716\u7684\u9867\u5ba2\uff0c\u800c\u4e0d\u50c5\u50c5\u4f9d\u8cf4\u50b3\u7d71\u7684\u793e\u4ea4\u5a92\u9ad4\u6216\u641c\u5c0b\u5f15\u64ce\u5ee3\u544a\u3002<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u76f8\u8f03\u65bc Google Ads \u6216 Facebook Ads \u9019\u4e9b\u57fa\u65bc\u8208\u8da3\u6a19\u7c64\u7684\u5ee3\u544a\u6295\u653e\u65b9\u5f0f\uff0cRMN \u5ee3\u544a \u7684\u6700\u5927\u512a\u52e2\u5728\u65bc\u5176\u80fd\u5920\u5229\u7528\u96f6\u552e\u5546\u64c1\u6709\u7684\u771f\u5be6\u8cfc\u7269\u6578\u64da\uff0c\u5f9e\u800c\u9032\u884c\u66f4\u52a0\u7cbe\u6e96\u7684\u5ee3\u544a\u6295\u653e\uff0c\u9019\u76f4\u63a5\u63d0\u5347\u4e86\u5ee3\u544a\u7684\u8f49\u63db\u7387\uff08conversion rate\uff09\u548c\u6295\u8cc7\u5831\u916c\u7387\uff08ROAS\uff09\u3002\u4f8b\u5982\uff0c\u7576\u6d88\u8cbb\u8005\u5728\u8cfc\u7269\u7db2\u7ad9\u4e0a\u641c\u5c0b\u67d0\u6b3e\u5546\u54c1\u6216\u700f\u89bd\u76f8\u95dc\u9801\u9762\u6642\uff0cRMN 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https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/09\/image4-2-768x370.webp 768w\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u96f6\u552e\u5a92\u9ad4-RMN-\u6539\u8b8a\u6578\u4f4d\u884c\u92b7\u751f\u614b\">\u96f6\u552e\u5a92\u9ad4\uff08RMN\uff09\u6539\u8b8a\u6578\u4f4d\u884c\u92b7\u751f\u614b\uff1f\u884c\u92b7\u4eba\u4e0d\u53ef\u932f\u904e\u7684\u516d\u5927\u512a\u52e2<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u96f6\u552e\u5a92\u9ad4\u7db2\u7d61\uff08RMN\uff09 \u6b63\u9010\u6f38\u6210\u70ba\u6578\u4f4d\u884c\u92b7\u7684\u65b0\u8da8\u52e2\uff0c\u5e6b\u52a9\u54c1\u724c\u5728 \u96fb\u5546\u5e73\u53f0 \u4e0a\u7cbe\u6e96\u63a5\u89f8\u76ee\u6a19\u9867\u5ba2\uff0c\u4e26\u5be6\u73fe\u66f4\u9ad8\u7684\u8f49\u63db\u7387\u3002\u4f5c\u70ba\u884c\u92b7\u4eba\u54e1\uff0c\u4e86\u89e3 RMN 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https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/09\/image1-3-300x288.webp 300w, https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/09\/image1-3-768x736.webp 768w, https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/09\/image1-3.webp 1160w\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"RMN-\u5229\u7528\u96f6\u552e\u5546\u7684\u7b2c\u4e00\u65b9\u6578\u64da\">RMN \u5229\u7528\u96f6\u552e\u5546\u7684\u7b2c\u4e00\u65b9\u6578\u64da\uff0c\u7cbe\u6e96\u638c\u63e1\u76ee\u6a19\u53d7\u773e\u5b9a\u4f4d<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">RMN \u5229\u7528\u96f6\u552e\u5546\u64c1\u6709\u7684 \u7b2c\u4e00\u65b9\u6578\u64da\uff0c\u5305\u62ec\u9867\u5ba2\u7684\u8cfc\u7269\u884c\u70ba\u3001\u700f\u89bd\u7d00\u9304\u548c\u8cfc\u7269\u8eca\u5167\u5bb9\uff0c\u80fd\u5920\u70ba\u54c1\u724c\u63d0\u4f9b \u6bd4\u7b2c\u4e09\u65b9\u5e73\u53f0\u66f4\u7cbe\u6e96\u7684\u53d7\u773e\u5b9a\u4f4d\u3002\u9019\u6a23\u7684\u6578\u64da\u80fd\u5e6b\u52a9\u54c1\u724c\u5728\u5408\u9069\u7684\u6642\u9593\u3001\u5408\u9069\u7684\u5730\u65b9\u63a5\u89f8\u5230\u5177\u6709\u8cfc\u8cb7\u610f\u5716\u7684\u6d88\u8cbb\u8005\uff0c\u6975\u5927\u63d0\u9ad8\u8f49\u63db\u7387\u3002<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u4f7f\u7528\u96f6\u552e\u5a92\u9ad4\u5ee3\u544a\uff0c\u6709\u6548\u63d0\u9ad8\u8cfc\u8cb7\u8f49\u63db\u7387<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u76f8\u6bd4\u50b3\u7d71\u7684\u793e\u7fa4\u5a92\u9ad4\u6216\u641c\u5c0b\u5ee3\u544a\uff0cRMN \u5ee3\u544a\u53ef\u4ee5\u76f4\u63a5\u5c55\u793a\u5728\u6d88\u8cbb\u8005\u7684\u8cfc\u7269\u6d41\u7a0b\u4e2d\uff0c\u5c0d\u8cfc\u8cb7\u6c7a\u7b56\u7522\u751f\u5373\u6642\u5f71\u97ff\u3002\u6839\u64da\u5e02\u5834\u6578\u64da\u986f\u793a\uff0cRMN \u5ee3\u544a\u7684 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aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u8ffd\u6c42\u66f4\u9ad8\u7684\u5ee3\u544a\u6295\u8cc7\u56de\u5831\u7387\uff08ROAS\uff09<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">RMN \u5ee3\u544a\u4e0d\u50c5\u80fd\u5920\u7cbe\u6e96\u6295\u653e\uff0c\u9084\u80fd\u986f\u8457\u63d0\u9ad8 \u5ee3\u544a\u6295\u8cc7\u56de\u5831\u7387\uff08ROAS\uff09\u3002\u4f8b\u5982\uff0cPChome RMN \u5ee3\u544a\u7684 ROAS \u53ef\u9054 5 \u81f3 10 \u500d\uff0c\u9019\u9060\u9060\u8d85\u904e\u4e00\u822c\u7684\u5c55\u793a\u5ee3\u544a\uff08\u5982 Google Display Network\uff09\uff0c\u80fd\u70ba\u54c1\u724c\u5e36\u4f86\u66f4\u9ad8\u7684\u56de\u5831\u3002<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">RMN \u5ee3\u544a\u7279\u6027\uff0c\u66f4\u6709\u6548\u5f37\u5316\u54c1\u724c\u66dd\u5149<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">RMN 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\u5ee3\u544a\uff0c\u672a\u4f86\u7af6\u722d\u5c07\u6108\u767c\u6fc0\u70c8\u3002\u5c1a\u672a\u6295\u5165 RMN \u5ee3\u544a\u7684\u54c1\u724c\uff0c\u53ef\u80fd\u6703\u9762\u81e8\u5e02\u5834\u7af6\u722d\u529b\u4e0b\u964d\u7684\u98a8\u96aa\u3002\u6839\u64da\u5e02\u5834\u5206\u6790\uff0c2023 \u5e74 \u4e9e\u99ac\u905c RMN \u5ee3\u544a\u5df2\u8d85\u8d8a Facebook Ads \u6210\u70ba\u7f8e\u570b\u7b2c\u4e09\u5927\u5ee3\u544a\u5e73\u53f0\uff0c\u986f\u793a\u51fa RMN \u5e02\u5834\u5f37\u5927\u7684\u6210\u9577\u6f5b\u529b\u3002<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"RMN-\u96f6\u552e\u5a92\u9ad4\u5ee3\u544a-\u6709\u54ea\u4e9b\u91cd\u8981\u7684\u91cc\u7a0b\u7891\">RMN\uff08\u96f6\u552e\u5a92\u9ad4\u5ee3\u544a\uff09\u6709\u54ea\u4e9b\u91cd\u8981\u7684\u91cc\u7a0b\u7891\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u96a8\u8457\u6578\u4f4d\u884c\u92b7\u5e02\u5834\u7684\u4e0d\u65b7\u767c\u5c55\uff0c\u96f6\u552e\u5a92\u9ad4\u5ee3\u544a\uff08RMN\uff09\u9010\u6f38\u6210\u70ba\u4e86\u54c1\u724c\u63a8\u5ee3\u548c\u92b7\u552e\u589e\u9577\u7684\u6838\u5fc3\u5de5\u5177\u3002\u4ee5\u4e0b\u662f RMN \u5728\u904e\u53bb\u5e7e\u5e74\u4e2d\u53d6\u5f97\u7684 \u91cd\u8981\u91cc\u7a0b\u7891\uff0c\u9019\u4e9b\u8b8a\u5316\u986f\u793a\u4e86 RMN \u5728\u5ee3\u544a\u6295\u653e\u9818\u57df\u7684\u5feb\u901f\u5d1b\u8d77\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"f3f3f3\" data-has-transparency=\"false\" style=\"--dominant-color: #f3f3f3;\" decoding=\"async\" width=\"1024\" height=\"674\" sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/09\/image3-3-1024x674.webp\" alt=\"RMN\uff08\u96f6\u552e\u5a92\u9ad4\u5ee3\u544a\uff09\u6709\u54ea\u4e9b\u91cd\u8981\u7684\u91cc\u7a0b\u7891\uff1f\" class=\"wp-image-733 not-transparent\" srcset=\"https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/09\/image3-3-1024x674.webp 1024w, https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/09\/image3-3-300x198.webp 300w, https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/09\/image3-3-768x506.webp 768w, https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/09\/image3-3-1536x1011.webp 1536w, https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/09\/image3-3.webp 1616w\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e9e\u99ac\u905c\u9996\u5ea6\u63a8\u51fa RMN \u5ee3\u544a\u5e73\u53f0\uff082018\u5e74\uff09<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e9e\u99ac\u905c\u4f5c\u70ba\u5168\u7403\u96fb\u5546\u9f8d\u982d\uff0c\u65e9\u57282018 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class=\"wp-block-paragraph\">\u5f9e 2019 \u5e74\u958b\u59cb\uff0c\u5168\u7403 RMN \u5ee3\u544a\u5e02\u5834\u898f\u6a21\u5927\u5e45\u589e\u9577\uff0c\u5c24\u5176\u662f\u5728 Amazon\u3001Walmart\u3001Target\u3001PChome\u3001Shopee \u7b49\u5e73\u53f0\u7684\u63a8\u52d5\u4e0b\uff0cRMN \u6210\u70ba\u4e00\u500b\u7a69\u5b9a\u589e\u9577\u7684\u5e02\u5834\u3002\u6839\u64da\u5e02\u5834\u7814\u7a76\uff0c2023 \u5e74\u4e9e\u99ac\u905c\u7684 RMN \u5ee3\u544a\u6536\u5165\u5df2\u7d93\u8d85\u8d8a\u4e86 Facebook Ads\uff0c\u6210\u70ba\u5168\u7403\u7b2c\u4e09\u5927\u5ee3\u544a\u5e73\u53f0\uff0c\u986f\u793a\u51fa\u96f6\u552e\u5a92\u9ad4\u5ee3\u544a\u7684\u5de8\u5927\u6f5b\u529b\u548c\u5feb\u901f\u589e\u9577\u3002<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u96b1\u79c1\u6cd5\u898f\u8207\u7b2c\u4e09\u65b9 Cookie \u9000\u5834\uff082022\u5e74\u8d77\uff09<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u96a8\u8457\u5168\u7403 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class=\"wp-block-paragraph\">\u96a8\u8457\u5ee3\u544a\u6548\u679c\u7684\u9010\u6f38\u986f\u73fe\uff0c\u8d8a\u4f86\u8d8a\u591a\u54c1\u724c\u5c07 RMN \u5ee3\u544a\u8996\u70ba \u9577\u671f\u6295\u8cc7\uff0c\u4e26\u5c07\u5176\u7d0d\u5165\u5230\u6574\u9ad4\u884c\u92b7\u7b56\u7565\u4e2d\u3002\u9019\u4e00\u6539\u8b8a\u986f\u793a\u4e86 RMN \u5ee3\u544a\u4e0d\u50c5\u662f\u77ed\u671f\u92b7\u552e\u4fc3\u9032\u5de5\u5177\uff0c\u9084\u80fd\u5e6b\u52a9\u54c1\u724c\u5728\u5e02\u5834\u4e2d\u5efa\u7acb\u9577\u671f\u5f71\u97ff\u529b\uff0c\u4e26\u4e14\u8d8a\u4f86\u8d8a\u591a\u54c1\u724c\u9078\u64c7\u8207\u5c08\u696d\u4ee3\u7406\u5546\u5408\u4f5c\uff0c\u4ee5\u63d0\u5347\u5ee3\u544a\u7684\u7cbe\u6e96\u5ea6\u8207\u6548\u76ca\u3002<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u96f6\u552e\u5a92\u9ad4\u5e02\u5834\u662f\u65b0\u85cd\u6d77\u55ce\uff1f\u6709\u8ab0\u5df2\u7d93\u52a0\u5165\u6230\u5c40\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u96a8\u8457\u96f6\u552e\u5a92\u9ad4\u5ee3\u544a\uff08RMN\uff09\u5feb\u901f\u5d1b\u8d77\uff0c\u8d8a\u4f86\u8d8a\u591a\u96f6\u552e\u5546\u8207\u96fb\u5546\u5e73\u53f0\u6295\u5165\u8a72\u9818\u57df\uff0c\u6210\u70ba RMN \u5ee3\u544a\u5e02\u5834\u7684\u95dc\u9375\u53c3\u8207\u8005\u3002\u9019\u4e9b\u5e73\u53f0\u4f9d\u8a17\u81ea\u8eab\u7b2c\u4e00\u65b9\u6578\u64da\uff0c\u70ba\u54c1\u724c\u5ee3\u544a\u4e3b\u63d0\u4f9b\u66f4\u7cbe\u6e96\u7684\u5ee3\u544a\u6295\u653e\uff0c\u6709\u6548\u63d0\u5347\u5ee3\u544a\u6210\u6548\u8207\u8f49\u63db\u7387\u3002\u4ee5\u4e0b\u662f\u5168\u7403\u53ca\u5340\u57df\u6027\u4e3b\u8981\u7684 RMN \u5e02\u5834\u73a9\u5bb6\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"f2f2f2\" data-has-transparency=\"false\" style=\"--dominant-color: #f2f2f2;\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"965\" sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/09\/image2-2-1024x965.webp\" alt=\"\u96f6\u552e\u5a92\u9ad4\u5e02\u5834\u662f\u65b0\u85cd\u6d77\u55ce\uff1f\u6709\u8ab0\u5df2\u7d93\u52a0\u5165\u6230\u5c40\uff1f\" class=\"wp-image-734 not-transparent\" srcset=\"https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/09\/image2-2-1024x965.webp 1024w, https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/09\/image2-2-300x283.webp 300w, https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/09\/image2-2-768x724.webp 768w, https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/09\/image2-2.webp 1136w\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Amazon Advertising\uff08\u4e9e\u99ac\u905c\u5ee3\u544a\uff09<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e02\u5834\u5730\u4f4d\uff1a\u5168\u7403 RMN \u5ee3\u544a\u9818\u982d\u7f8a\uff0c\u4e9e\u99ac\u905c\u7684\u5ee3\u544a\u6536\u5165\u662f\u5176 \u7b2c\u4e09\u5927\u71df\u6536\u4f86\u6e90\uff0c\u8d85\u8d8a\u4e86 Facebook Ads \u6210\u70ba\u5168\u7403\u7b2c\u4e09\u5927\u5ee3\u544a\u5e73\u53f0\u3002<\/li>\n\n\n\n<li>\u512a\u52e2\uff1a\u4e9e\u99ac\u905c\u64c1\u6709\u5927\u91cf\u7684\u8cfc\u7269\u6578\u64da\uff0c\u80fd\u5920\u7cbe\u6e96\u5730\u5c07\u5ee3\u544a\u5c55\u793a\u7d66\u6709\u8cfc\u8cb7\u610f\u5716\u7684\u6d88\u8cbb\u8005\u3002<\/li>\n\n\n\n<li>\u5ee3\u544a\u5f62\u5f0f\uff1a\u95dc\u9375\u5b57\u5ee3\u544a\u3001\u5c55\u793a\u5ee3\u544a\u3001\u8cfc\u7269\u5ee3\u544a\u3001\u8996\u983b\u5ee3\u544a\u7b49\u3002<\/li>\n\n\n\n<li>\u7279\u8272\uff1a\u80fd\u5920\u5728\u4e9e\u99ac\u905c\u7684\u641c\u5c0b\u7d50\u679c\u3001\u5546\u54c1\u9801\u3001\u7d50\u5e33\u9801\u7b49\u95dc\u9375\u4f4d\u7f6e\u9032\u884c\u5ee3\u544a\u6295\u653e\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Walmart Connect\uff08\u6c83\u723e\u746a\u5ee3\u544a\uff09<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e02\u5834\u5730\u4f4d\uff1a\u7f8e\u570b\u7b2c\u4e8c\u5927\u96f6\u552e\u5546\uff0c\u6c83\u723e\u746a\u7684 \u96f6\u552e\u5a92\u9ad4\u5ee3\u544a\u5e73\u53f0 \u6301\u7e8c\u589e\u9577\uff0c\u4e26\u4e14\u662f \u96f6\u552e\u5ee3\u544a\u5e02\u5834\u7684\u91cd\u8981\u7af6\u722d\u8005\u3002<\/li>\n\n\n\n<li>\u512a\u52e2\uff1a\u6c83\u723e\u746a\u5229\u7528 \u7b2c\u4e00\u65b9\u6578\u64da \u548c\u5f37\u5927\u7684 \u8cfc\u7269\u884c\u70ba\u5206\u6790\uff0c\u70ba\u54c1\u724c\u63d0\u4f9b\u91dd\u5c0d\u6027\u7684\u5ee3\u544a\u6295\u653e\u3002<\/li>\n\n\n\n<li>\u5ee3\u544a\u5f62\u5f0f\uff1a\u641c\u5c0b\u5ee3\u544a\u3001\u5c55\u793a\u5ee3\u544a\u3001\u6578\u4f4d\u5ee3\u544a\u724c\u7b49\u3002<\/li>\n\n\n\n<li>\u7279\u8272\uff1a\u64c1\u6709\u904d\u4f48\u5168\u7f8e\u7684\u96f6\u552e\u7db2\u7d61\uff0c\u80fd\u5920\u63d0\u4f9b\u7dda\u4e0a\u548c\u7dda\u4e0b\u7684\u5ee3\u544a\u6295\u653e\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">PChome RMN\uff08\u53f0\u7063\u7684 PChome \u96f6\u552e\u5a92\u9ad4\u5ee3\u544a\uff09<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e02\u5834\u5730\u4f4d\uff1a\u53f0\u7063\u6700\u5927\u7684\u96fb\u5546\u5e73\u53f0\u4e4b\u4e00\uff0cPChome \u5728 2024 \u5e74\u63a8\u51fa\u4e86\u81ea\u5df1\u7684 RMN \u5ee3\u544a\u5e73\u53f0\uff0c\u70ba\u54c1\u724c\u63d0\u4f9b\u7cbe\u6e96\u7684\u6295\u653e\u670d\u52d9\u3002<\/li>\n\n\n\n<li>\u512a\u52e2\uff1a\u5229\u7528 PChome 24h \u7db2\u7ad9\u7684 \u6d88\u8cbb\u8005\u8cfc\u7269\u6578\u64da\uff0c\u5c07\u5ee3\u544a\u76f4\u63a5\u5c0d\u63a5\u5230\u6f5b\u5728\u6d88\u8cbb\u8005\uff0c\u63d0\u5347\u5ee3\u544a\u8f49\u63db\u7387\u3002<\/li>\n\n\n\n<li>\u5ee3\u544a\u5f62\u5f0f\uff1a\u641c\u5c0b\u5ee3\u544a\u3002<\/li>\n\n\n\n<li>\u7279\u8272\uff1a\u5c08\u6ce8\u65bc\u672c\u5730\u5e02\u5834\uff0c\u7d50\u5408 \u53f0\u7063\u672c\u571f\u6d88\u8cbb\u8005\u884c\u70ba\u6578\u64da\uff0c\u63d0\u4f9b\u66f4\u5177\u91dd\u5c0d\u6027\u7684\u5ee3\u544a\u6295\u653e\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Momo RMN\uff08\u53f0\u7063\u7684 Momo \u96f6\u552e\u5a92\u9ad4\u5ee3\u544a\uff09<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e02\u5834\u5730\u4f4d\uff1aMomo \u662f\u53f0\u7063\u77e5\u540d\u7684 \u96fb\u5546\u5e73\u53f0\uff0c\u4e26\u4e14\u7a4d\u6975\u958b\u767c\u81ea\u5df1\u7684 RMN \u5ee3\u544a\u7cfb\u7d71\u3002<\/li>\n\n\n\n<li>\u512a\u52e2\uff1aMomo \u64c1\u6709 \u5927\u91cf\u6d88\u8cbb\u8005\u6578\u64da\uff0c\u4e26\u4e14\u5728 \u96fb\u5b50\u7522\u54c1\u3001\u5bb6\u5c45\u7528\u54c1\u7b49\u9818\u57df \u5177\u6709\u512a\u52e2\u3002<\/li>\n\n\n\n<li>\u5ee3\u544a\u5f62\u5f0f\uff1a\u641c\u7d22\u5ee3\u544a\u3001\u5c55\u793a\u5ee3\u544a\u7b49\u3002<\/li>\n\n\n\n<li>\u7279\u8272\uff1a\u5177\u6709\u5f37\u5927\u7684\u6703\u54e1\u9ad4\u7cfb\uff0c\u80fd\u5920\u66f4\u597d\u5730\u9032\u884c\u6703\u54e1\u5c0e\u5411\u7684\u5ee3\u544a\u6295\u653e\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Shopee RMN\uff08\u8766\u76ae\u96f6\u552e\u5a92\u9ad4\u5ee3\u544a\uff09<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e02\u5834\u5730\u4f4d\uff1a\u4e9e\u6d32\u6700\u5927\u7684\u96fb\u5546\u5e73\u53f0\u4e4b\u4e00\uff0cShopee \u9032\u8ecd RMN \u5e02\u5834\uff0c\u70ba\u54c1\u724c\u5546\u63d0\u4f9b\u66f4\u9ad8\u6548\u7684\u5ee3\u544a\u6295\u653e\u6e20\u9053\u3002<\/li>\n\n\n\n<li>\u512a\u52e2\uff1aShopee \u4f9d\u8a17 \u5ee3\u6cdb\u7684\u6771\u5357\u4e9e\u5e02\u5834\u8986\u84cb\uff0c\u4ee5\u53ca\u5f37\u5927\u7684 \u79fb\u52d5\u7aef\u6d41\u91cf\uff0c\u4f7f\u5176\u6210\u70ba\u54c1\u724c\u5438\u5f15\u6f5b\u5728\u6d88\u8cbb\u8005\u7684\u91cd\u8981\u6e20\u9053\u3002<\/li>\n\n\n\n<li>\u5ee3\u544a\u5f62\u5f0f\uff1a\u641c\u5c0b\u5ee3\u544a\u3001\u5c55\u793a\u5ee3\u544a\u3001\u76f4\u64ad\u5ee3\u544a\u7b49\u3002<\/li>\n\n\n\n<li>\u7279\u8272\uff1a\u901a\u904e \u672c\u5730\u5316\u5e02\u5834\u7b56\u7565\uff0c\u70ba\u6771\u5357\u4e9e\u5e02\u5834\u63d0\u4f9b\u5b9a\u5236\u5316\u7684\u5ee3\u544a\u670d\u52d9\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Carrefour RMN\uff08\u5bb6\u6a02\u798f\u96f6\u552e\u5a92\u9ad4\u5ee3\u544a\uff09<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e02\u5834\u5730\u4f4d\uff1a\u4f5c\u70ba\u5168\u7403\u77e5\u540d\u7684\u96f6\u552e\u5546\uff0c\u5bb6\u6a02\u798f\u63a8\u51fa RMN \u5ee3\u544a\u5e73\u53f0\uff0c\u62d3\u5c55\u5176\u5728\u5ee3\u544a\u5e02\u5834\u7684\u5f71\u97ff\u529b\u3002<\/li>\n\n\n\n<li>\u512a\u52e2\uff1a\u64c1\u6709\u7dda\u4e0b\u9580\u5e02\u8207\u7dda\u4e0a\u5e73\u53f0\u7684\u7d9c\u5408\u6578\u64da\uff0c\u4e26\u80fd\u5920\u5c07\u5ee3\u544a\u89f8\u53ca\u5230\u5927\u91cf\u7684\u6d88\u8cbb\u8005\u3002<\/li>\n\n\n\n<li>\u5ee3\u544a\u5f62\u5f0f\uff1a\u7dda\u4e0a\u641c\u5c0b\u5ee3\u544a\u3001\u5be6\u9ad4\u5e97\u9762\u5ee3\u544a\u3001\u6578\u4f4d\u5ee3\u544a\u724c\u7b49\u3002<\/li>\n\n\n\n<li>\u7279\u8272\uff1a\u80fd\u5920\u7d50\u5408 \u7dda\u4e0a\u7dda\u4e0b\u7684\u5ee3\u544a\u6295\u653e\uff0c\u63d0\u4f9b\u591a\u5143\u5316\u7684\u5ee3\u544a\u63a5\u89f8\u9ede\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Target Roundel\uff08\u7f8e\u570b Target \u96f6\u552e\u5a92\u9ad4\uff09<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e02\u5834\u5730\u4f4d\uff1aTarget \u662f\u7f8e\u570b\u4e3b\u8981\u7684\u96f6\u552e\u5546\u4e4b\u4e00\uff0c\u63a8\u51fa\u7684 Roundel \u5ee3\u544a\u5e73\u53f0 \u662f\u5176\u9032\u8ecd RMN \u5e02\u5834\u7684\u91cd\u8981\u6b65\u9a5f\u3002<\/li>\n\n\n\n<li>\u512a\u52e2\uff1aTarget \u64c1\u6709\u5927\u91cf\u7684\u8cfc\u7269\u8005\u6578\u64da\uff0c\u4e26\u4e14\u5176 \u5927\u898f\u6a21\u7684\u7dda\u4e0b\u5e97\u9762 \u4f7f\u5176\u80fd\u5920\u9032\u884c\u5168\u9762\u7684\u5ee3\u544a\u89f8\u53ca\u3002<\/li>\n\n\n\n<li>\u5ee3\u544a\u5f62\u5f0f\uff1a\u641c\u7d22\u5ee3\u544a\u3001\u5546\u54c1\u63a8\u85a6\u5ee3\u544a\u3001\u54c1\u724c\u5c08\u5c6c\u5ee3\u544a\u9801\u9762\u7b49\u3002<\/li>\n\n\n\n<li>\u7279\u8272\uff1aTarget \u5f37\u8abf\u672c\u5730\u5316\u670d\u52d9\u8207\u7cbe\u6e96\u7684\u53d7\u773e\u5b9a\u4f4d\uff0c\u78ba\u4fdd\u5ee3\u544a\u7684\u9ad8\u6548\u80fd\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Best Buy Media Network\uff08\u7f8e\u570b Best Buy \u5ee3\u544a\uff09<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e02\u5834\u5730\u4f4d\uff1aBest Buy \u662f\u7f8e\u570b\u6700\u5927\u7684\u96fb\u5b50\u96f6\u552e\u5546\u4e4b\u4e00\uff0c\u63d0\u4f9b \u96fb\u5b50\u7522\u54c1\u53ca\u5bb6\u7528\u96fb\u5668 \u7684\u5ee3\u544a\u6295\u653e\u670d\u52d9\u3002<\/li>\n\n\n\n<li>\u512a\u52e2\uff1aBest Buy \u64c1\u6709 \u7cbe\u6e96\u7684\u6d88\u8cbb\u8005\u884c\u70ba\u6578\u64da\uff0c\u4e26\u80fd\u901a\u904e \u7b2c\u4e00\u65b9\u6578\u64da \u63d0\u4f9b\u9ad8\u6548\u7684\u5ee3\u544a\u6295\u653e\u3002<\/li>\n\n\n\n<li>\u5ee3\u544a\u5f62\u5f0f\uff1a\u7522\u54c1\u63a8\u85a6\u3001\u641c\u5c0b\u5ee3\u544a\u3001\u54c1\u724c\u63a8\u5ee3\u7b49\u3002<\/li>\n\n\n\n<li>\u7279\u8272\uff1a\u5c08\u6ce8\u65bc\u96fb\u5b50\u7522\u54c1\u9818\u57df\uff0c\u80fd\u5920\u63d0\u4f9b\u91dd\u5c0d\u6027\u66f4\u5f37\u7684\u5ee3\u544a\u670d\u52d9\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"RMN-\u6d6a\u6f6e\u4e2d-\u96f6\u552e\u5546-\u54c1\u724c\u4e3b\u8a72\u505a\u597d\u54ea\u4e9b\u6e96\u5099\">RMN \u6d6a\u6f6e\u4e2d\uff0c\u96f6\u552e\u5546\uff0f\u54c1\u724c\u4e3b\u8a72\u505a\u597d\u54ea\u4e9b\u6e96\u5099\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u96a8\u8457 \u96f6\u552e\u5a92\u9ad4\u5ee3\u544a\uff08RMN\uff09 \u7684\u5feb\u901f\u5d1b\u8d77\uff0c\u96f6\u552e\u5546\u8207\u54c1\u724c\u4e3b\u5fc5\u9808\u7a4d\u6975\u8abf\u6574\u884c\u92b7\u7b56\u7565\uff0c\u9069\u61c9\u9019\u80a1 \u6578\u4f4d\u884c\u92b7\u6d6a\u6f6e\uff0c\u4ee5\u4fbf\u5728\u7af6\u722d\u6fc0\u70c8\u7684\u5e02\u5834\u4e2d\u4fdd\u6301\u7af6\u722d\u512a\u52e2\u3002<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u5229\u7528\u7b2c\u4e00\u65b9\u6578\u64da\u512a\u5316\u5ee3\u544a\u6295\u653e<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5efa\u7acb\u6578\u64da\u6536\u96c6\u8207\u7ba1\u7406\u7cfb\u7d71\uff1a\u900f\u904e \u8cfc\u7269\u8005\u884c\u70ba\u6578\u64da\u3001\u700f\u89bd\u7d00\u9304\u3001\u8cfc\u7269\u8eca\u5167\u5bb9 \u7b49\u7b2c\u4e00\u65b9\u6578\u64da\uff0c\u7cbe\u6e96\u4e86\u89e3\u6d88\u8cbb\u8005\u9700\u6c42\u3002<\/li>\n\n\n\n<li>\u6574\u5408\u8de8\u5e73\u53f0\u6578\u64da\uff1a\u5c07\u7dda\u4e0a\u5e73\u53f0\u6578\u64da\u8207\u7dda\u4e0b\u6d88\u8cbb\u6578\u64da\u7d50\u5408\uff0c\u7372\u5f97\u5168\u65b9\u4f4d\u7684\u6d88\u8cbb\u8005\u6d1e\u5bdf\uff0c\u4e26\u5728 RMN \u5ee3\u544a\u5e73\u53f0 \u4e0a\u9032\u884c\u7cbe\u6e96\u6295\u653e\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u7cbe\u6e96\u5b9a\u4f4d\u76ee\u6a19\u53d7\u773e<\/h3>\n\n\n\n<ul 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