{"id":442,"date":"2025-09-08T00:00:00","date_gmt":"2025-09-07T16:00:00","guid":{"rendered":"https:\/\/ads.pchome.tw\/university\/?p=442"},"modified":"2025-11-03T11:08:27","modified_gmt":"2025-11-03T03:08:27","slug":"what-is-rmn-and-how-to-exploit-pchome-rmn-to-benefit-your-brand","status":"publish","type":"post","link":"https:\/\/ads.pchome.tw\/university\/pchome-rmn-%e8%b3%87%e8%a8%8a%e5%88%86%e4%ba%ab\/%e4%b8%bb%e9%a1%8c%e6%96%87%e7%ab%a0\/what-is-rmn-and-how-to-exploit-pchome-rmn-to-benefit-your-brand\/","title":{"rendered":"\u3010PChome Ads\u3011\u96f6\u552e\u5a92\u9ad4\u5ee3\u544a\uff08RMN\uff09\u662f\u4ec0\u9ebc\uff1fPChome RMN \u5ee3\u544a\u5982\u4f55\u70ba\u54c1\u724c\u52a0\u5206\uff1f"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">\u76ee\u9304<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#\u96f6\u552e\u5a92\u9ad4-RMN-\u662f\u4ec0\u9ebc\">\u96f6\u552e\u5a92\u9ad4\uff08RMN\uff09\u662f\u4ec0\u9ebc\uff1f\u548c\u96f6\u552e\u5a92\u9ad4\u806f\u64ad\u7db2\u7684\u5dee\u5225\u662f\u4ec0\u9ebc\uff1f<\/a><\/li>\n\n\n\n<li><a href=\"# \u70ba\u4ec0\u9ebc\u9700\u8981\u6295\u905e\u96f6\u552e\u5a92\u9ad4-RMN-\u5ee3\u544a\">\u70ba\u4ec0\u9ebc\u9700\u8981\u6295\u905e\u96f6\u552e\u5a92\u9ad4\uff08RMN\uff09\u5ee3\u544a\uff1fPChome RMN \u5ee3\u544a\u5982\u4f55\u70ba\u54c1\u724c\u52a0\u5206\uff1f<\/a><\/li>\n\n\n\n<li><a href=\"#\u95dc\u9375\u5b57\u884c\u92b7\u6bd4\u8f03\uff1aRMN-vs-SEO-vs-PPC\">\u95dc\u9375\u5b57\u884c\u92b7\u624b\u6cd5\u6bd4\u8f03\uff1aSEO vs PPC vs RMN<\/a><\/li>\n\n\n\n<li><a href=\"#PChome-RMN-\u5ee3\u544a\u81ea\u64cd\u6bd4\u8f03\u597d\uff0c\u9084\u662f\u627e\u4ee3\u7406\u5546\u4ee3\u64cd\u597d\">RMN \u5ee3\u544a\u81ea\u64cd\u6bd4\u8f03\u597d\uff0c\u9084\u662f\u627e\u4ee3\u7406\u5546\u597d\uff1f<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u96f6\u552e\u5a92\u9ad4-RMN-\u662f\u4ec0\u9ebc\">\u96f6\u552e\u5a92\u9ad4\uff08RMN\uff09\u662f\u4ec0\u9ebc\uff1fPChome RMN \u53c8\u662f\u4ec0\u9ebc\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u96f6\u552e\u5a92\u9ad4\uff08Retail Media Network, RMN\uff09 \u53c8\u7a31\u96f6\u552e\u5a92\u9ad4\u806f\u64ad\u7db2\uff0c\u5169\u8005\u7686\u662f\u6307 \u96f6\u552e\u5546 \u5728\u5176 \u6578\u4f4d\u5e73\u53f0\uff08\u5982\u96fb\u5546\u7db2\u7ad9\u3001APP\u3001\u9580\u5e02 POS \u7cfb\u7d71\uff09\u4e0a\u63d0\u4f9b\u7684 \u5ee3\u544a\u6295\u653e\u670d\u52d9\u3002\u9019\u985e\u5ee3\u544a\u8b93\u54c1\u724c\u80fd\u5920 \u76f4\u63a5\u89f8\u53ca\u8cfc\u7269\u8005\uff0c\u901a\u5e38\u900f\u904e\u96f6\u552e\u5546\u7684\u7b2c\u4e00\u65b9\u6578\u64da\uff0c\u63d0\u5347\u5ee3\u544a\u7684\u7cbe\u6e96\u5ea6\u8207\u8f49\u63db\u7387\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u800c PChome RMN \u95dc\u9375\u5b57\u5ee3\u544a \u5373\u70ba PChome \u96f6\u552e\u5a92\u9ad4\u5ee3\u544a\uff08RMN\uff09 \u63d0\u4f9b\u7684 \u641c\u5c0b\u578b\u5ee3\u544a\uff0c\u8b93\u54c1\u724c\u8207\u5546\u5bb6\u80fd\u5920\u5728 PChome 24h \u8cfc\u7269 \u5167\u7684\u641c\u5c0b\u7d50\u679c\u4e2d\uff0c\u900f\u904e \u51fa\u50f9\u7af6\u722d \u4f86\u7372\u5f97\u66f4\u9ad8\u7684\u6392\u540d\u8207\u66dd\u5149\uff0c\u76f4\u63a5\u5f71\u97ff\u6d88\u8cbb\u8005\u7684\u8cfc\u7269\u6c7a\u7b56\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9019\u985e\u5ee3\u544a\u6a21\u5f0f\u985e\u4f3c\u65bc Google Ads \u641c\u5c0b\u5ee3\u544a\uff08Google Search Ads\uff09\uff0c\u4f46\u5ee3\u544a\u89f8\u53ca\u7684\u662f \u6b63\u5728 PChome \u5e73\u53f0\u5167\u641c\u5c0b\u5546\u54c1\u7684\u6d88\u8cbb\u8005\uff0c\u56e0\u6b64 \u8f49\u63db\u7387\u8f03\u9ad8\uff0c\u7279\u5225\u9069\u5408 \u96fb\u5546\u54c1\u724c\u30013C\u3001\u5bb6\u96fb\u3001\u5feb\u6d88\u54c1\u3001\u98df\u54c1\u8207\u7f8e\u599d \u7b49\u54c1\u985e\u3002<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u70ba\u4ec0\u9ebc\u9700\u8981\u6295\u905e\u96f6\u552e\u5a92\u9ad4-RMN-\u5ee3\u544a\">\u70ba\u4ec0\u9ebc\u9700\u8981\u6295\u905e\u96f6\u552e\u5a92\u9ad4\uff08RMN\uff09\u5ee3\u544a\uff1fPChome RMN \u5ee3\u544a\u5982\u4f55\u70ba\u54c1\u724c\u52a0\u5206\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u96f6\u552e\u5a92\u9ad4\u5ee3\u544a\u662f\u76ee\u524d\u6578\u4f4d\u884c\u92b7\u5e02\u5834\u6700\u5177\u6210\u9577\u6f5b\u529b\u7684\u5ee3\u544a\u6a21\u5f0f\uff0c\u5e6b\u52a9\u54c1\u724c\u76f4\u63a5\u89f8\u53ca\u8cfc\u7269\u8005\uff0c\u63d0\u9ad8\u8f49\u63db\u7387\uff0c\u4e26\u900f\u904e\u96f6\u552e\u5546\u7684\u7b2c\u4e00\u65b9\u6578\u64da\uff0c\u7cbe\u6e96\u63a8\u64ad\u5ee3\u544a\u3002\u53f0\u7063\u96fb\u5546 RMN\u5ee3\u544a ROAS\uff08\u6295\u8cc7\u5831\u916c\u7387\uff09\u5e73\u5747\u63d0\u5347 20%~40%\u3002\u5c24\u5176 PChome&nbsp; RMN \u5ee3\u544a\u65bc 2024 \u5168\u65b0\u958b\u7ad9\uff0c\u662f\u53f0\u7063 RMN \u5e02\u5834\u7684\u5168\u65b0\u85cd\u6d77\u5e02\u5834\u3002\u4ee5\u4e0b\u662f \u54c1\u724c\u61c9\u8a72\u6295\u905e PChome RMN \u5ee3\u544a\u7684\u95dc\u9375\u539f\u56e0\uff1a<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">PChome RMN \u5ee3\u544a\u7cbe\u6e96\u5ea6\u66f4\u9ad8\uff0c\u8f49\u63db\u7387\u66f4\u512a<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">PChome RMN \u5ee3\u544a\u6d3b\u7528 PChome 24h \u7684\u7b2c\u4e00\u65b9\u6578\u64da\uff0c\u53ef\u6839\u64da \u8cfc\u7269\u8005\u7684\u700f\u89bd\u3001\u8cfc\u8cb7\u6b77\u53f2\u3001\u8cfc\u7269\u8eca\u5167\u5bb9 \u9032\u884c\u5ee3\u544a\u6295\u653e\u3002\u9019\u6bd4 Google Ads \u6216 Facebook Ads \u7684\u8208\u8da3\u5c0e\u5411\u5ee3\u544a\u66f4\u7cbe\u6e96\uff0c\u56e0\u70ba \u8cfc\u7269\u8005\u5df2\u7d93\u6709\u660e\u78ba\u7684\u8cfc\u8cb7\u610f\u5716\u3002<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u7b2c\u4e00\u65b9\u6578\u64da\u66ff\u4ee3\u7b2c\u4e09\u65b9 Cookie\uff0c\u78ba\u4fdd\u5ee3\u544a\u53ef\u898b\u6027<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u96b1\u79c1\u653f\u7b56\u8da8\u56b4\uff08\u5982 Apple iOS \u9650\u5236 Cookie \u8ffd\u8e64\uff09\uff0c\u8b93 Facebook\u3001Google \u9019\u985e\u5e73\u53f0\u7684\u5ee3\u544a\u7cbe\u6e96\u5ea6\u4e0b\u964d\u3002RMN \u63a1\u7528\u96f6\u552e\u5546\u7684\u7b2c\u4e00\u65b9\u6578\u64da\uff0c\u4e0d\u53d7\u96b1\u79c1\u6cd5\u898f\u9650\u5236\uff0c\u53ef\u78ba\u4fdd\u5ee3\u544a\u6301\u7e8c\u89f8\u53ca \u9ad8\u6f5b\u529b\u6d88\u8cbb\u8005\u3002<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u5ee3\u544a\u76f4\u63a5\u5f71\u97ff\u8cfc\u7269\u6c7a\u7b56\uff0c\u63d0\u9ad8\u92b7\u552e<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">PChome RMN \u5ee3\u544a\u76f4\u63a5\u51fa\u73fe\u5728\u8cfc\u7269\u5e73\u53f0\uff0c\u8b93\u6d88\u8cbb\u8005\u5728\u8cfc\u7269\u904e\u7a0b\u4e2d\u7acb\u5373\u770b\u5230\u54c1\u724c\uff0c\u5f71\u97ff\u8cfc\u8cb7\u6c7a\u7b56\u3002\u53f0\u7063\u96fb\u5546\u986f\u793a RMN \u5ee3\u544a\u9ede\u64ca\u7387\uff08CTR\uff09\u8f03 Google Ads \u9ad8 1.5 \u500d\u3002<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">PChome RMN \u5ee3\u544a ROAS \u66f4\u9ad8\uff0c\u63d0\u5347\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6839\u64da PChome 24h \u6578\u64da\uff0cPChome RMN \u5ee3\u544a\u80fd\u91dd\u5c0d\u9ad8\u8f49\u63db\u7528\u6236\u6295\u653e\uff0c\u63d0\u5347 ROAS\uff08\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\uff09\u3002RMN \u5ee3\u544a\u7684 ROAS \u53ef\u9ad8\u9054 5~10 \u500d\uff0c\u6bd4\u4e00\u822c\u5c55\u793a\u578b\u5ee3\u544a\uff08\u5982 GDN\uff09\u66f4\u5177\u512a\u52e2\u3002<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">PChome RMN \u5c0f\u9810\u7b97\u914d\u6bd4\uff0c\u52a0\u901f\u653e\u5927\u696d\u7e3e<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><\/td><td><strong>PChome Ads<\/strong><\/td><td><strong>Meta(Facebook)<\/strong><\/td><td><strong>Google<\/strong><\/td><\/tr><tr><td>CPC<\/td><td>NT$8-12<\/td><td>NT$10-20<\/td><td>NT$8-15<\/td><\/tr><tr><td>CTR<\/td><td>1.5-2.5%<\/td><td>0.5-1.5%<\/td><td>2-5%<\/td><\/tr><tr><td>\u8f49\u63db\u7387<\/td><td>5%+<\/td><td>1-2%+<\/td><td>2-5%<\/td><\/tr><tr><td>ROAS<\/td><td>10-20+<\/td><td>3-8<\/td><td>5-10+<\/td><\/tr><tr><td>\u9810\u7b97<\/td><td>10-20%<\/td><td>30-40%<\/td><td>30-40%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color has-text-align-center wp-element-button\" href=\"http:\/\/forms.gle\/bnysjfp5oR7u1zYFA\" style=\"background:linear-gradient(135deg,rgb(0,216,212) 0%,rgb(0,148,235) 100%)\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>\u7acb\u5373\u8aee\u8a62 PChome RMN \u5ee3\u544a<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">PChome RMN \u5ee3\u544a\u8b93\u54c1\u724c\u5728\u7af6\u722d\u5e02\u5834\u4e2d\u812b\u7a4e\u800c\u51fa<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7af6\u722d\u54c1\u724c\u5df2\u7d93\u958b\u59cb\u6295\u905ePChome RMN \u5ee3\u544a\uff0c\u6c92\u6709\u6295\u653e PChome RMN \u7684\u54c1\u724c\u53ef\u80fd\u5931\u53bb\u5e02\u5834\u7af6\u722d\u529b\u3002\u4e9e\u99ac\u905c RMN \u5ee3\u544a\u5728 2023 \u5e74\u5df2\u8d85\u8d8a Facebook Ads\uff0c\u6210\u70ba\u7f8e\u570b\u7b2c\u4e09\u5927\u5ee3\u544a\u5e73\u53f0\uff0c\u986f\u793a RMN \u5ee3\u544a\u5e02\u5834\u7684\u5f37\u52c1\u6210\u9577\u8da8\u52e2\u3002\u53f0\u7063\u5e02\u5834\uff08PChome\u3001MOMO\u3001\u8766\u76ae\u3001\u5bb6\u6a02\u798f\uff09\u4e5f\u6b63\u5728\u7a4d\u6975\u767c\u5c55 RMN \u5ee3\u544a\uff0c\u54c1\u724c\u9700\u8d81\u65e9\u6295\u5165\uff0c\u6436\u5360\u5e02\u5834\u5148\u6a5f\u3002<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u95dc\u9375\u5b57\u884c\u92b7\u6bd4\u8f03\uff1aRMN-vs-SEO-vs-PPC\">\u95dc\u9375\u5b57\u884c\u92b7\u6bd4\u8f03\uff1aRMN vs SEO vs PPC\uff0c\u5584\u7528 RMN \u5ee3\u544a\u9054\u5230\u6700\u4f73\u8f49\u63db\u6210\u6548\uff01<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u6578\u4f4d\u884c\u92b7\u4e2d\uff0c\u95dc\u9375\u5b57\u884c\u92b7\uff08Keyword Marketing\uff09 \u662f\u54c1\u724c\u5438\u5f15\u6d88\u8cbb\u8005\u7684\u91cd\u8981\u7b56\u7565\uff0c\u5176\u4e2d\u4e3b\u8981\u5305\u542b SEO\uff08\u641c\u5c0b\u5f15\u64ce\u512a\u5316\uff09\u3001PPC\uff08\u4ed8\u8cbb\u641c\u5c0b\u5ee3\u544a\uff09\u3001RMN\uff08\u96f6\u552e\u5a92\u9ad4\u5ee3\u544a\uff09 \u4e09\u7a2e\u65b9\u5f0f\u3002\u9019\u4e9b\u65b9\u6cd5\u5404\u6709\u512a\u52e2\uff0c\u9069\u7528\u65bc\u4e0d\u540c\u7684\u884c\u92b7\u76ee\u6a19\u8207\u9810\u7b97\u914d\u7f6e\u3002\u4ee5\u4e0b\u662f\u8a73\u7d30\u7684\u6bd4\u8f03\u5206\u6790\uff1a<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">RMN\uff08Retail Media Network\uff09\u2014 \u96f6\u552e\u5a92\u9ad4\u5ee3\u544a<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5728 \u96fb\u5546\u5e73\u53f0\uff08\u5982 Amazon\u3001PChome\u3001MOMO\u3001Shopee\uff09\u5167\u6295\u653e\u95dc\u9375\u5b57\u5ee3\u544a\uff0c\u8b93\u7522\u54c1\u5728\u641c\u5c0b\u7d50\u679c\u3001\u63a8\u85a6\u5340\u3001\u7d50\u5e33\u9801\u9762\u7b49\u986f\u793a\u3002<\/li>\n\n\n\n<li>\u76f4\u63a5\u5f71\u97ff\u8cfc\u7269\u8005\uff0c\u9069\u5408 \u5e0c\u671b\u63d0\u5347\u8f49\u63db\u7387\uff08ROAS\uff09 \u7684\u54c1\u724c\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">SEO\uff08Search Engine Optimization\uff09\u2014 \u641c\u5c0b\u5f15\u64ce\u512a\u5316<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u900f\u904e \u5167\u5bb9\u512a\u5316\u3001\u7db2\u7ad9\u6280\u8853\u8abf\u6574\u3001\u95dc\u9375\u5b57\u7b56\u7565\uff0c\u63d0\u5347\u7db2\u7ad9\u5728 Google\u3001Bing \u7b49\u641c\u5c0b\u5f15\u64ce\u7684 \u81ea\u7136\u6392\u540d\uff08Organic Ranking\uff09\u3002<\/li>\n\n\n\n<li>\u4e0d\u9700\u8981\u76f4\u63a5\u4ed8\u8cbb\u9ede\u64ca\uff0c\u4f46\u9700\u8981\u9577\u671f\u512a\u5316\u8207\u5167\u5bb9\u7d93\u71df\u3002<\/li>\n\n\n\n<li>\u9069\u5408 \u5e0c\u671b\u9577\u671f\u7a69\u5b9a\u7372\u53d6\u6d41\u91cf \u7684\u54c1\u724c\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">PPC\uff08Pay-Per-Click\uff09\u2014 \u4ed8\u8cbb\u641c\u5c0b\u5ee3\u544a<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u900f\u904e Google Ads\uff08Google \u641c\u5c0b\u5ee3\u544a\uff09\u3001Bing Ads \u7b49\u4ed8\u8cbb\u5e73\u53f0\uff0c\u8b93\u54c1\u724c\u5ee3\u544a\u986f\u793a\u5728\u641c\u5c0b\u7d50\u679c\u9801\u9802\u90e8\u6216\u5074\u908a\u3002<\/li>\n\n\n\n<li>\u6309\u9ede\u64ca\u8a08\u8cbb\uff08CPC\uff0cCost Per Click\uff09\uff0c\u9069\u5408\u5e0c\u671b \u77ed\u671f\u5feb\u901f\u66dd\u5149\u8207\u6d41\u91cf\u63d0\u5347 \u7684\u54c1\u724c\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">SEO vs PPC vs RMN \u95dc\u9375\u5b57\u5ee3\u544a\u6bd4\u8f03<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u9805\u76ee<\/strong><\/td><td><strong>SEO\uff08\u81ea\u7136\u641c\u5c0b\uff09<\/strong><\/td><td><strong>PPC\uff08\u4ed8\u8cbb\u641c\u5c0b\uff09<\/strong><\/td><td><strong>RMN\uff08\u96f6\u552e\u5a92\u9ad4\uff09<\/strong><\/td><\/tr><tr><td>\u6210\u672c<\/td><td>\u4f4e\uff08\u9700\u8981\u6642\u9593\u8207\u6280\u8853\uff09<\/td><td>\u6309\u9ede\u64ca\u8a08\u8cbb\uff08CPC\uff09<\/td><td>\u6309\u9ede\u64ca\u6216\u8f49\u63db\u8a08\u8cbb<\/td><\/tr><tr><td>\u8f49\u63db\u7387<\/td><td>\u4e2d\u7b49\uff08\u53d7\u641c\u5c0b\u7d50\u679c\u6392\u540d\u5f71\u97ff\uff09<\/td><td>\u9ad8\uff08\u5feb\u901f\u5438\u5f15\u641c\u5c0b\u6d41\u91cf\uff09<\/td><td>\u6700\u9ad8\uff08\u8cfc\u7269\u8005\u8cfc\u8cb7\u610f\u5716\u5f37\uff09<\/td><\/tr><tr><td>\u898b\u6548\u901f\u5ea6<\/td><td>\u6162\uff08\u9700 3-6 \u500b\u6708\u512a\u5316\uff09<\/td><td>\u5feb\uff08\u7acb\u5373\u898b\u6548\uff09<\/td><td>\u5feb\uff08\u7acb\u5373\u5f71\u97ff\u8cfc\u8cb7\u6c7a\u7b56\uff09<\/td><\/tr><tr><td>\u6d41\u91cf\u4f86\u6e90<\/td><td>Google\u3001Bing<\/td><td>Google Ads\u3001Bing Ads<\/td><td>\u96fb\u5546\u5e73\u53f0\uff08PChome\u3001MOMO\u3001Amazon\uff09<\/td><\/tr><tr><td>\u5f71\u97ff\u56e0\u7d20<\/td><td>\u5167\u5bb9\u54c1\u8cea\u3001\u7db2\u7ad9\u6280\u8853\u3001\u5916\u90e8\u9023\u7d50<\/td><td>\u51fa\u50f9\u7b56\u7565\u3001\u5ee3\u544a\u54c1\u8cea\u5206\u6578<\/td><td>\u96fb\u5546\u5e73\u53f0\u6f14\u7b97\u6cd5\u3001\u8cfc\u8cb7\u884c\u70ba\u6578\u64da<\/td><\/tr><tr><td>\u9069\u7528\u5c0d\u8c61<\/td><td>\u60f3\u8981\u9577\u671f\u7a69\u5b9a\u6d41\u91cf\u7684\u54c1\u724c<\/td><td>\u9700\u8981\u5feb\u901f\u66dd\u5149\u8207\u6d41\u91cf\u7684\u54c1\u724c<\/td><td>\u63d0\u5347\u92b7\u552e\u8f49\u63db\u70ba\u76ee\u6a19\u7684\u54c1\u724c<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">PChome RMN \u5ee3\u544a\u9810\u7b97\u600e\u9ebc\u6293\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5efa\u8b70\u6839\u64da\u96f6\u552e\u5a92\u9ad4\u5e73\u53f0\u7684\u9810\u671f\u6216\u5be6\u969b\u92b7\u552e\u984d\uff0c\u8a2d\u5b9a\u56fa\u5b9a\u6bd4\u4f8b\u7684\u5ee3\u544a\u6295\u5165\u3002\u5be6\u52d9\u4e0a\u53ef\u5148\u4ee5 \u5be6\u969b\u92b7\u552e\u984d\u7684 5-10% \u4f5c\u70ba\u521d\u6b65\u5ee3\u544a\u9810\u7b97\uff0c\u4e26\u91dd\u5c0d\u65b0\u7522\u54c1\u6216\u4fc3\u92b7\u6d3b\u52d5\u984d\u5916\u52a0\u78bc\uff0c\u4ee5\u63a8\u52d5\u92b7\u91cf\u589e\u9577\u3002\u6b64\u5916\uff0c\u61c9\u6839\u64da\u5ee3\u544a\u6210\u6548\u6301\u7e8c\u8abf\u6574\u6295\u653e\u7b56\u7565\uff0c\u78ba\u4fdd\u8cc7\u6e90\u914d\u7f6e\u7684\u6700\u4f73\u5316\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"e9867a\" data-has-transparency=\"false\" style=\"--dominant-color: #e9867a;\" fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"544\" sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/09\/image1-1024x544.avif\" alt=\"\u5982\u4f55\u5206\u914d RMN \u5ee3\u544a\u9810\u7b97\" class=\"wp-image-444 not-transparent\" srcset=\"https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/09\/image1-1024x544.avif 1024w, https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/09\/image1-300x159.avif 300w, https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/09\/image1-768x408.avif 768w, https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/09\/image1-1536x816.avif 1536w, https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/09\/image1.avif 1942w\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">PChome RMN \u5ee3\u544a\u81ea\u64cd\u6bd4\u8f03\u597d\uff0c\u9084\u662f\u627e\u4ee3\u7406\u5546\u4ee3\u64cd\u597d\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u6295\u653e \u96f6\u552e\u5a92\u9ad4\u5ee3\u544a\uff08Retail Media Network, RMN\uff09 \u6642\uff0c\u54c1\u724c\u901a\u5e38\u9700\u5728 \u300c\u81ea\u884c\u64cd\u4f5c\uff08\u81ea\u64cd\uff09\u300d \u8207 \u300c\u59d4\u8a17\u4ee3\u7406\u5546\u64cd\u4f5c\u300d \u4e4b\u9593\u505a\u51fa\u9078\u64c7\u3002\u96d6\u7136\u81ea\u64cd\u80fd\u8b93\u54c1\u724c\u64c1\u6709\u66f4\u76f4\u63a5\u7684\u63a7\u5236\u6b0a\uff0c\u9748\u6d3b\u8abf\u6574\u5ee3\u544a\u7b56\u7565\uff0c\u4f46\u7531\u65bc RMN \u9700\u8981\u5c08\u696d\u7684\u6578\u64da\u5206\u6790\u8207\u512a\u5316\u80fd\u529b\uff0c\u5927\u591a\u6578\u54c1\u724c\u4ecd\u50be\u5411\u8207\u5c08\u696d\u4ee3\u7406\u5546\u5408\u4f5c\uff0c\u4ee5\u63d0\u5347\u6295\u653e\u6548\u7387\u4e26\u6700\u5927\u5316\u5ee3\u544a\u6210\u6548\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u54c1\u724c\u5e0c\u671b \u6700\u5927\u5316 RMN \u5ee3\u544a\u6210\u6548\u3001\u964d\u4f4e\u5ee3\u544a\u6295\u653e\u6210\u672c\uff0c\u4e26\u78ba\u4fdd\u5ee3\u544a\u6295\u653e\u7b56\u7565\u80fd\u5920\u5373\u6642\u512a\u5316\uff0c\u90a3\u9ebc\u9078\u64c7\u8207 TenMax \u5408\u4f5c\u6703\u662f\u66f4\u9ad8\u6548\u3001\u66f4\u5177\u7af6\u722d\u529b\u7684\u9078\u64c7\uff01<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">PChome Ads \u9996\u4f4d\u96f6\u552e\u5a92\u9ad4\u5ee3\u544a\u92b7\u552e\u5408\u4f5c\u5925\u4f34<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TenMax \u70baPChome Ads \u9996\u4f4d\u96f6\u552e\u5a92\u9ad4\u5ee3\u544a\u92b7\u552e\u5408\u4f5c\u5925\u4f34\uff0c\u719f\u6089\u5404\u5927 RMN \u5e73\u53f0\u7684\u6578\u64da\u5206\u6790\u5de5\u5177\u8207\u6307\u6a19\uff0c\u5982 \u9ede\u64ca\u7387\uff08CTR\uff09\u3001\u8f49\u63db\u7387\uff08CVR\uff09\u3001ROAS\uff08\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\uff09\uff0c\u80fd\u5920\u6709\u6548\u76e3\u63a7\u4e26\u512a\u5316\u5ee3\u544a\u3002<\/li>\n\n\n\n<li>\u5c08\u696d\u6578\u64da\u5718\u968a\u80fd\u6839\u64da\u5e02\u5834\u8da8\u52e2\u8207\u7af6\u722d\u5c0d\u624b\u8868\u73fe\uff0c\u5373\u6642\u8abf\u6574 \u95dc\u9375\u5b57\u51fa\u50f9\u3001\u5546\u54c1\u5ee3\u544a\u6392\u540d\uff0c\u63d0\u5347\u5ee3\u544a\u6548\u76ca\u3002<\/li>\n\n\n\n<li>\u900f\u904e A\/B \u6e2c\u8a66\u3001\u6d88\u8cbb\u8005\u884c\u70ba\u5206\u6790\uff0c\u4ee3\u7406\u5546\u80fd\u5920\u91dd\u5c0d \u4e0d\u540c\u7528\u6236\u7fa4\u9ad4\u63d0\u4f9b\u500b\u6027\u5316\u7684\u5ee3\u544a\u7b56\u7565\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">TenMax \u4ee3\u7406\u5546\u80fd\u6709\u6548\u63d0\u5347 ROAS\uff0c\u8b93\u5ee3\u544a\u9810\u7b97\u767c\u63ee\u6700\u5927\u6548\u76ca<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TenMax \u5c08\u696d\u5718\u968a\u80fd\u5920\u7cbe\u6e96\u8a2d\u5b9a\u51fa\u50f9\u7b56\u7565\uff0c\u964d\u4f4e CPC\uff08\u6bcf\u6b21\u9ede\u64ca\u6210\u672c\uff09\uff0c\u63d0\u5347 ROAS\u3002<\/li>\n\n\n\n<li>\u6574\u5408\u5f8c\u53f0\u8cc7\u8a0a\u53ca\u5ee3\u544a\u6578\u64da\uff0cTenMax \u5373\u6642\u8abf\u6574 \u95dc\u9375\u5b57\u6392\u540d\u3001\u5546\u54c1\u5ee3\u544a\u51fa\u50f9\uff0c\u78ba\u4fdd\u5ee3\u544a\u4e0d\u88ab\u7af6\u722d\u5c0d\u624b\u58d3\u5236\u3002<\/li>\n\n\n\n<li>TenMax \u80fd\u5920\u76e3\u63a7 \u5e02\u5834\u8da8\u52e2\u3001\u7af6\u54c1\u6295\u653e\u72c0\u6cc1\uff0c\u9069\u6642\u8abf\u6574\u9810\u7b97\uff0c\u78ba\u4fdd\u54c1\u724c\u5728\u7af6\u722d\u6fc0\u70c8\u7684\u985e\u5225\u4e2d\u4ecd\u80fd\u7dad\u6301\u66dd\u5149\u8207\u8f49\u63db\u7387\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u7701\u6642\u7701\u529b\uff0c\u54c1\u724c\u53ef\u5c08\u6ce8\u65bc\u6838\u5fc3\u696d\u52d9<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u81ea\u64cd RMN \u5ee3\u544a\u9700\u8981 \u9577\u671f\u76e3\u6e2c\u3001\u6578\u64da\u5206\u6790\u3001\u7b56\u7565\u8abf\u6574\uff0c\u5c0d\u65bc\u6c92\u6709\u5c08\u696d\u884c\u92b7\u5718\u968a\u7684\u54c1\u724c\u4f86\u8aaa\uff0c\u9019\u53ef\u80fd\u6703\u6d88\u8017\u5927\u91cf\u6642\u9593\u8207\u4eba\u529b\u8cc7\u6e90\u3002<\/li>\n\n\n\n<li>TenMax \u80fd\u5920\u5168\u6b0a\u7ba1\u7406\u5ee3\u544a\u6295\u653e\uff0c\u54c1\u724c\u53ea\u9700\u8981\u95dc\u6ce8 \u696d\u7e3e\u6210\u6548\u8207\u5831\u544a\u5206\u6790\uff0c\u7121\u9700\u89aa\u81ea\u7ba1\u7406\u6bcf\u500b\u7d30\u7bc0\u3002<\/li>\n\n\n\n<li>TenMax \u6703\u63d0\u4f9b \u5b9a\u671f\u5831\u544a\u8207\u6210\u6548\u512a\u5316\u5efa\u8b70\uff0c\u54c1\u724c\u53ef\u7372\u5f97\u5b8c\u6574\u7684\u5ee3\u544a\u6548\u76ca\u8a55\u4f30\uff0c\u78ba\u4fdd\u9810\u7b97\u4e0d\u6d6a\u8cbb\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u82e5\u60a8\u76ee\u524d\u6b63\u5728\u8003\u616e\u6295\u905e PChome RMN \u5ee3\u544a\uff0c\u5efa\u8b70\u53ef\u4ee5\u5148\u8aee\u8a62 TenMax\uff0c\u9032\u4e00\u6b65\u91d0\u6e05 \u9069\u5408\u7684\u5ee3\u544a\u6295\u653e\u7b56\u7565\u3001\u9810\u7b97\u914d\u7f6e\u8207\u6700\u4f73\u512a\u5316\u65b9\u5f0f\uff0c\u78ba\u4fdd\u5ee3\u544a\u6548\u76ca\u6700\u5927\u5316\u3002<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u96f6\u552e\u5a92\u9ad4\uff08Retail Media Network, RMN\uff09 \u53c8\u7a31\u96f6\u552e\u5a92\u9ad4\u806f\u64ad\u7db2\uff0c\u5169\u8005\u7686\u662f\u6307 \u96f6\u552e\u5546 \u5728\u5176 \u6578\u4f4d\u5e73\u53f0\uff08\u5982\u96fb\u5546\u7db2\u7ad9\u3001APP\u3001\u9580\u5e02 POS \u7cfb\u7d71\uff09\u4e0a\u63d0\u4f9b\u7684 \u5ee3\u544a\u6295\u653e\u670d\u52d9\u3002\u9019\u985e\u5ee3\u544a\u8b93\u54c1\u724c\u80fd\u5920 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