{"id":1576,"date":"2026-04-20T10:00:00","date_gmt":"2026-04-20T02:00:00","guid":{"rendered":"https:\/\/ads.pchome.tw\/university\/?p=1576"},"modified":"2026-04-17T18:20:17","modified_gmt":"2026-04-17T10:20:17","slug":"%e6%af%8d%e8%a6%aa%e7%af%80%e6%aa%94%e6%9c%9f%ef%bc%8c%e6%80%8e%e9%ba%bc%e5%88%a9%e7%94%a8-pchome-rmn-%e5%bb%a3%e5%91%8a%e7%89%88%e4%bd%8d%e5%8f%96%e5%be%97%e5%85%88%e6%a9%9f%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/ads.pchome.tw\/university\/pchome-rmn-%e8%b3%87%e8%a8%8a%e5%88%86%e4%ba%ab\/%e4%b8%bb%e9%a1%8c%e6%96%87%e7%ab%a0\/%e6%af%8d%e8%a6%aa%e7%af%80%e6%aa%94%e6%9c%9f%ef%bc%8c%e6%80%8e%e9%ba%bc%e5%88%a9%e7%94%a8-pchome-rmn-%e5%bb%a3%e5%91%8a%e7%89%88%e4%bd%8d%e5%8f%96%e5%be%97%e5%85%88%e6%a9%9f%ef%bc%9f\/","title":{"rendered":"\u6bcd\u89aa\u7bc0\u6a94\u671f\uff0c\u600e\u9ebc\u5229\u7528 PChome RMN \u5ee3\u544a\u7248\u4f4d\u53d6\u5f97\u5148\u6a5f\uff1f"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\" id=\"p-rc_dce163fc7d7e3b8b-48\">\u5f88\u591a\u54c1\u724c\u5728\u898f\u5283\u6bcd\u89aa\u7bc0\u9019\u985e\u5927\u578b\u6a94\u671f\u6642\uff0c\u5e38\u6703\u9677\u5165\u4e00\u500b\u8aa4\u5340\uff1a\u300c\u7b49\u6d3b\u52d5\u958b\u59cb\u4e86\u518d\u6295\u5ee3\u544a\u5c31\u597d\u3002\u300d\u4f46\u73fe\u5be6\u662f\uff0c\u6a94\u671f\u7576\u5929\u5168\u7ad9\u6d41\u91cf\u7af6\u722d\u6975\u5176\u6fc0\u70c8\uff0cCPC\uff08\u6bcf\u6b21\u9ede\u64ca\u6210\u672c\uff09\u6c34\u6f32\u8239\u9ad8 <sup><\/sup><sup><\/sup><sup><\/sup><sup><\/sup><sup><\/sup><sup><\/sup><sup><\/sup>\u3002\u5982\u679c\u4f60\u6c92\u6709\u5728\u300c\u6a94\u524d\u9810\u71b1\u671f\u300d\u5148\u990a\u51fa\u4e00\u6279\u5c0d\u4f60\u611f\u8208\u8da3\u7684\u53d7\u773e\uff0c\u7b49\u5230\u6a94\u671f\u958b\u8dd1\u624d\u8981\u786c\u78b0\u786c\uff0c\u5ee3\u544a\u9810\u7b97\u901a\u5e38\u6703\u71d2\u5f97\u5f88\u5feb\uff0c\u4e14\u8f49\u55ae\u6548\u7387\u4e0d\u76e1\u7406\u60f3 <sup><\/sup><sup><\/sup><sup><\/sup><sup><\/sup><sup><\/sup><sup><\/sup><sup><\/sup><sup><\/sup><sup><\/sup>\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4eca\u5929\u6211\u5011\u4f86\u804a\u804a\uff0c\u5982\u4f55\u5229\u7528 PChome RMN \u7684<strong>\u5ee3\u544a\u7248\u4f4d<\/strong>\uff0c\u5728\u6bcd\u89aa\u7bc0\u524d\u5915\u7cbe\u6e96\u990a\u6d41\u91cf\uff0c\u70ba\u4f60\u7684\u5927\u6a94\u8f49\u63db\u6253\u4e0b\u6700\u5f37\u57fa\u790e\u3002<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u70ba\u4ec0\u9ebc\u6a94\u524d\u8981\u7528\u300c\u539f\u751f\u5ee3\u544a\u300d\u990a\u53d7\u773e\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"p-rc_dce163fc7d7e3b8b-49\">\u6a94\u524d\u9810\u71b1\u7684\u6838\u5fc3\u76ee\u6a19\u662f\u300c\u5fc3\u4f54\u7387\u300d<strong>\u8207<\/strong>\u300c\u7d2f\u7a4d\u53d7\u773e\u5305\u300d\u3002\u539f\u751f\u5ee3\u544a\uff08Native Ads\uff09\u6700\u5927\u7684\u512a\u52e2\u5728\u65bc\uff1a<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>\u96f6\u6392\u65a5\u611f<\/strong>\uff1a\u5ee3\u544a\u4ee5\u300c\u5546\u54c1\u5361\u300d\u5f62\u5f0f\u81ea\u7136\u878d\u5165 PChome \u7684\u9996\u9801\u3001\u9928\u9801\u8207\u731c\u4f60\u559c\u6b61\u5546\u54c1\u6d41\uff0c\u4e0d\u6253\u65b7\u6d88\u8cbb\u8005\u7684\u901b\u8857\u52d5\u7dda \u3002<\/li>\n\n\n\n<li><strong>\u4f4e\u6210\u672c\u64f4\u6563<\/strong>\uff1a\u4f8b\u5982\u300c\u5168\u7ad9\u63a8\u85a6\u5ee3\u544a\u300dCPM \u50c5\u9700 20 \u5143\u8d77\uff0c\u80fd\u8b93\u4f60\u7528\u6975\u4f4e\u7684\u9810\u7b97\uff0c\u5728\u5168\u7ad9 6 \u6210\u4ee5\u4e0a\u7684\u9ec3\u91d1\u52d5\u7dda\u5927\u91cf\u66dd\u5149 \u3002<\/li>\n\n\n\n<li><strong>\u6c89\u6fb1\u8cc7\u7522<\/strong>\uff1a\u6240\u6709\u5728\u9810\u71b1\u671f\u770b\u904e\u3001\u9ede\u904e\u5ee3\u544a\u7684\u6d88\u8cbb\u8005\uff0c\u90fd\u80fd\u88ab\u6253\u5305\u6210\u300c\u53d7\u773e\u5305\u300d\uff0c\u4f9b\u4f60\u5728\u6a94\u671f\u7206\u767c\u7576\u5929\u9032\u884c\u300c\u518d\u884c\u92b7\uff08Retargeting\uff09\u300d\u7cbe\u6e96\u6536\u5272 \u3002<\/li>\n<\/ol>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u6bcd\u89aa\u7bc0\u6a94\u671f PChome RMN \u5ee3\u544a\u7248\u4f4d\u914d\u7f6e\u7b56\u7565<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u91dd\u5c0d\u6bcd\u89aa\u7bc0\u7684\u9001\u79ae\u8207\u81ea\u6211\u7292\u8cde\u9700\u6c42\uff0c\u5efa\u8b70\u91cd\u65b0\u6574\u5408\u4ee5\u4e0b<strong>\u56db\u500b\u7248\u4f4d<\/strong>\u9032\u884c\u4f48\u5c40\uff0c\u5584\u7528\u300c\u9810\u71b1\u671f\uff08D-14~D-4\uff09\u300d\u589e\u52a0 20-50% \u9810\u7b97\u7684\u7b56\u7565\uff0c\u9818\u5148\u5c0d\u624b\u990a\u597d\u6d41\u91cf\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u5168\u7ad9\u63a8\u85a6\u5ee3\u544a\uff1a\u5168\u5929\u5019\u300c\u4f4e\u6210\u672c\u300d\u8ffd\u8e64\u6f5b\u5728\u5ba2<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"898486\" data-has-transparency=\"true\" style=\"--dominant-color: #898486;\" fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2026\/04\/6-1024x576.webp\" alt=\"PChome RMN \u5168\u7ad9\u63a8\u85a6\u5ee3\u544a\" class=\"wp-image-1558 has-transparency\" srcset=\"https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2026\/04\/6-1024x576.webp 1024w, https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2026\/04\/6-300x169.webp 300w, https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2026\/04\/6-768x432.webp 768w, https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2026\/04\/6-1536x864.webp 1536w, https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2026\/04\/6.webp 1920w\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u51fa\u73fe\u5728\u54ea\uff1a<\/strong> \u878d\u5165\u5168\u7ad9 60% \u6d41\u91cf\u6838\u5fc3\uff0c\u5305\u542b\u9996\u9801\u3001\u9928\u9801\u3001\u55ae\u54c1\u9801\u3001\u8a02\u55ae\u67e5\u8a62\u9801\u7684\u300c\u731c\u4f60\u559c\u6b61\u300d\u9996\u6392\u3002<\/li>\n\n\n\n<li><strong>\u6a94\u524d\u4efb\u52d9\uff1a<\/strong> <strong>\u5ee3\u6492\u7db2\u8207\u5efa\u6578\u64da\u3002<\/strong> \u5229\u7528 <strong>CPM $20<\/strong> \u7684\u6975\u4f4e\u6210\u672c\uff0c\u5728\u6d88\u8cbb\u8005\u9032\u5165 PChome \u7684\u5fc5\u7d93\u4e4b\u8def\u5148\u884c\u300c\u5237\u81c9\u300d\uff0c\u5c07\u5546\u54c1\u539f\u751f\u878d\u5165\u901b\u8857\u52d5\u7dda\uff0c\u7d2f\u7a4d\u5927\u91cf\u52a0\u8cfc\u7269\u8eca\u6578\u64da\u3002<\/li>\n\n\n\n<li><strong>\u64cd\u4f5c\u5fc3\u6cd5\uff1a<\/strong> \u52d9\u5fc5\u589e\u52a0\u624b\u518a\u5efa\u8b70\u7684\u300c<a href=\"https:\/\/ads.pchome.tw\/university\/pchome-rmn-%e8%b3%87%e8%a8%8a%e5%88%86%e4%ba%ab\/%e5%bb%a3%e5%91%8a%e5%bf%83%e6%b3%95\/%e6%8a%95%e9%81%9e-pchome-ads-%e6%9c%89%e4%bb%80%e9%ba%bc%e5%a5%bd%e8%99%95%ef%bc%9f%e5%b0%8d-pchome-%e4%b8%ad%e7%9a%84-seo-%e6%9c%89%e5%b9%ab%e5%8a%a9%e5%97%8e%ef%bc%9f\/#%E8%BF%91%E4%B8%80%E6%AD%A5%E5%84%AA%E5%8C%96%E3%80%8C%E7%89%B9%E8%89%B2%E6%A8%99%E3%80%8D%E5%90%8C%E6%AD%A5%E6%8F%90%E5%8D%87-PChome-%E8%BD%89%E6%8F%9B%E8%88%87-SEO\">\u7279\u8272\u6a19<\/a>\u300d\uff0c\u6587\u5b57\u9577\u5ea6\u63a7\u5236\u5728 <strong>10 \u5b57\u5167<\/strong>\uff08\u5982\uff1a\u6bcd\u89aa\u7bc0\u9650\u6642\u7834\u76e4\u3001\u6eff\u984d\u4eab P \u5e63\uff09\u3002\u9396\u5b9a\u300c\u54c1\u985e\u8208\u8da3\u53d7\u773e\u300d\uff0c\u900f\u904e\u4f4e\u5343\u6b21\u66dd\u5149\u6210\u672c\uff0c\u7a69\u5b9a\u64f4\u5927\u89f8\u53ca\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u54c1\u724c\u5e36\u8ca8\u5ee3\u544a\uff1a\u7528\u8996\u89ba\u6514\u622a\u300c\u7336\u8c6b\u4e2d\u300d\u7684\u6d41\u91cf<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"645f5d\" data-has-transparency=\"true\" style=\"--dominant-color: #645f5d;\" decoding=\"async\" width=\"1024\" height=\"576\" sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2026\/04\/7-1024x576.webp\" alt=\"PChome RMN \u54c1\u724c\u5e36\u8ca8\u5ee3\u544a\" class=\"wp-image-1559 has-transparency\" srcset=\"https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2026\/04\/7-1024x576.webp 1024w, https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2026\/04\/7-300x169.webp 300w, https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2026\/04\/7-768x432.webp 768w, https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2026\/04\/7-1536x864.webp 1536w, https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2026\/04\/7.webp 1920w\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u51fa\u73fe\u5728\u54ea\uff1a<\/strong> \u9928\u5225\u5217\u8868\u9801\u7684\u300c\u5176\u4ed6\u4eba\u4e5f\u901b\u904e\u300d\u4e0a\u65b9\uff0c\u4ee5 1 \u5f35\u5f62\u8c61\u5927\u5716\u642d\u914d 3-5 \u652f\u5546\u54c1\u5361\u5448\u73fe\u3002<\/li>\n\n\n\n<li><strong>\u6a94\u524d\u4efb\u52d9\uff1a<\/strong> <strong>\u5efa\u7acb\u5f62\u8c61\u8207\u6514\u622a\u6c7a\u7b56\u3002<\/strong> \u900f\u904e\u7cbe\u7f8e\u7684\u6bcd\u89aa\u7bc0\u8996\u89ba\uff08KV\uff09\u5e36\u51fa\u7cfb\u5217\u79ae\u76d2\uff0c\u5728 CPM $80 \u8d77\u7684\u6210\u672c\u4e0b\uff0c\u65bc\u7af6\u722d\u54c1\u724c\u7684\u9928\u9801\u4e2d\u7cbe\u6e96\u6514\u622a\u6b63\u8655\u65bc\u300c\u6bd4\u50f9\u968e\u6bb5\u300d\u7684\u6d41\u91cf\u3002<\/li>\n\n\n\n<li><strong>\u64cd\u4f5c\u5fc3\u6cd5\uff1a<\/strong> \u9396\u5b9a\u300c\u8de8\u985e\u5225\u806f\u60f3\u5305\u300d\uff08\u4f8b\u5982\uff1a\u8cb7\u904e\u9664\u6fd5\u6a5f\u7684\u4eba\uff0c\u6975\u5927\u6a5f\u7387\u4e5f\u6703\u5c0d\u6309\u6469\u6905\u611f\u8208\u8da3\uff09\u3002\u5229\u7528\u5927\u5716\u7d20\u6750\u5c55\u73fe\u300c\u9001\u79ae\u5834\u666f\u611f\u300d\uff0c\u5728\u4e0d\u6253\u65b7\u6d88\u8cbb\u8005\u52d5\u7dda\u7684\u524d\u63d0\u4e0b\uff0c\u4e3b\u52d5\u5275\u9020\u8cfc\u8cb7\u52d5\u6a5f\u3002<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u6a6b\u5e45\u5ee3\u544a\uff08\u5c55\u793a\u578b\u5ee3\u544a\uff09\uff1a\u5f37\u52e2\u5ba3\u544a\u6d3b\u52d5\u9810\u544a<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/11\/web\u5c55\u793a\u578b\u5ee3\u544a-1.svg\" alt=\"PChome RMN Web \u9996\u9801\u6a6b\u5e45\u5ee3\u544a\" class=\"wp-image-809\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u51fa\u73fe\u5728\u54ea\uff1a<\/strong> APP \u9996\u9801\u9650\u6642\u760b\u6436\u4e0a\u65b9\uff08\u7126\u9ede\u6a6b\u5e45\uff09\u3001WEB \u9996\u9801\u760b\u6436\u4e0b\u6a6b\u5e45\u3002<\/li>\n\n\n\n<li><strong>\u6a94\u524d\u4efb\u52d9\uff1a<\/strong> <strong>\u7092\u71b1\u6c23\u6c1b\u8207\u9818\u5238\u8a98\u56e0\u3002<\/strong> \u5728\u6a94\u524d D-7 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src=\"https:\/\/ads.pchome.tw\/university\/wp-content\/uploads\/2025\/08\/webdevicetry.svg\" alt=\"PChome RMN \u95dc\u9375\u5b57\u5ee3\u544a\" class=\"wp-image-207\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u64cd\u4f5c\u5fc3\u6cd5\uff1a<\/strong> \u56b4\u683c\u57f7\u884c\u624b\u518a\u63a8\u85a6\u7684 <strong>\u300c7-2-1 \u4f48\u5c40\u300d<\/strong>\uff0870% \u54c1\u724c\u5b57\u9632\u5b88\u300120% \u9700\u6c42\u901a\u7528\u5b57\u6436\u6d41\u91cf\u300110% \u7af6\u54c1\u5b57\u6514\u622a\uff09\u3002Peak Day \u7576\u5929\u5efa\u8b70\u63d0\u9ad8\u51fa\u50f9 50-100%\uff0c\u4ee5\u300c\u8f49\u63db\u8207 ROAS\u300d\u70ba\u6838\u5fc3\u76ee\u6a19\u885d\u523a\u3002<\/li>\n\n\n\n<li><strong>\u51fa\u73fe\u5728\u54ea\uff1a<\/strong> \u641c\u5c0b\u7d50\u679c\u9801\u7684\u9ec3\u91d1\u6392\u5e8f\u7248\u4f4d\u3002<\/li>\n\n\n\n<li><strong>\u6a94\u4e2d\u4efb\u52d9\uff1a<\/strong> <strong>\u7cbe\u6e96\u6536\u5272\u3002<\/strong> 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